BEAUTY & WELLNESS
PR + MARKETInG agency

EMPOWER YOUR BRAND

FACTEUR’s PR program is specifically crafted for ambitious beauty and wellness brands, including skincare, cosmetics, body care, fragrance, nail, hair care, and wellness supplements and tech brands ready to elevate their brand and grow their business. Whether you’re an emerging or established beauty brand, we’re here to provide the industry expertise and results you need to stand out and scale up in a competitive market. If you’re committed to delivering top-notch products and want your brand to reflect that excellence and attract new customers, our program is your next step.

STAND OUT & SCALE UP.

Clients REGULARLY Featured In:

HOW DO I KNOW THIS PROGRAM IS A FIT FOR MY BUSINESS?

DO YOU WANT TO …

beauty-pr-agency

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Go from complexity to cohesion by aligning with an agency partner that can lead your media relations, influencer relations, social media, content marketing, online advertising, website, and more all under one roof?

Work directly and closely with a team – not just an account manager – including senior-level strategists who only take on a limited number of clients so they can extend extra care to your beauty brand?

Have the benefit of working with an agency that gets big press results in outlets like ELLE and VOGUE without paying big-city agency rates?

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Have peace of mind that your marketing & PR are in expert hands so you can focus on operating your business and providing exceptional care to your customers?

FACTEUR’s BEAUTY & SKINCARE  PROGRAM

PICK ONE, SOME, OR ALL.

  • Local and national media outreach, including digital, print, TV, and podcast

  • Media interviews and earned media placements in publications like Allure, ELLE, Vogue, and more

  • Brand positioning and messaging

  • In-person and virtual desksides and events.

  • Thought leadership and speaking opps

  • Editorial awards

MEDIA RELATIONS

INFLUENCER RELATIONS

  • Ambassador program creation

  • Community management

  • Challenge groups

  • Influencer vetting and invitations

  • Contracts & negotiations

  • Scheduling coordination

  • Content creation & whitelisting

  • Influencer events & previews

SOCIAL MEDIA

  • Brand positioning

  • Editorial calendars

  • Content creation & curation

  • Channel management & growth

  • Community engagement

  • Social media PPC ad campaigns

DIGITAL MEDIA

  • Website design & development

  • Photography & videography

  • E-mail marketing

  • Blog post creation and optimization (SEO)

  • Lead magnets & lead generation

EXCLUSIVE BENEFITS

  • NYC & LA PRESS EVENTS

    FACTEUR is the only beauty & wellness PR & marketing agency that hosts an exclusive event for media & influencers in New York City and Los Angeles each year. RENEW/WELL is an open-house experience unites your brand with up to 100 tastemakers who can introduce your brand to millions more. Our clients receive premium access leading up to, during, and after the event.

  • PREFERRED INFLUENCER NETWORK

    FACTEUR boasts a curated network of beauty and influencers across the United States ready to work with your brand on paid campaign, gifted engagements, affiliate basis, community settings, giveaways, UGC, and more. Having a pre-vetted group of high-performing influencers ensures the quality of your program – not to mention a shorter runway to launch!

  • Beauty Expert Community

    "Dermatologist-tested." "Esthetician-approved." We know expert endorsements are powerful. FACTEUR maintains a community of licensed skincare, body care, and hair care experts who are ready to work with our clients on product reviews, media interviews, events, content creation, retail trials, and more.

  • "We've been able to propel further as a beauty brand, thanks to facteur pr."

    – Jenny Hwang / Director of Marketing Avarelle Cosmetics

    view case study

  • "We have the best impressions of FACTEUR PR. It's inspiring to see the enthusiasm and effort driven into the results and opportunities for us."

    — Natalia Cierperi / Public Relations & Marketing Manager Nativa SPA

    view CASE STUDY

  • "We have worked with many pr agencies over the years and facteur pr is the best of the best."

    — Dr. Tiina Meder/ Dermatologist, cosmetic safety expert, and founder Meder by Dr. Tiina Meer

    view case study
  • “Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!

    “Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!"

    — Dr. Mona Foad / Owner & Board-Certified Dermatologist Mona Dermatology

    view case study 
about your TEAM

MEET YOUR PARTNERS IN PROMINENCE

FACTEUR PR is an award-winning PR & marketing studio for beauty & and wellness brands, dedicated to building awareness and trust to foster brand loyalty for sustained growth.

It's all about relationships. Whether via public relations, press, social media, influencers, brand partnerships, or events, our service – at its core – is to create meaningful connections that move the needle.

HOW TO LEVERAGE PRESS COVERAGE TO BOOST YOUR BOTTOM LINE:

  1. Share coverage as content on social media to wow your audience

  2. Use digital media coverage in online advertising targeting your ideal audience

  3. Showcase your media accolades on your homepage and social media bios to quickly establish credibility

  4. Distinguish yourself from your competition

  5. Impress potential stakeholders by highlighting coverage in a pitch pack

  6. Spread the feel-goods on LinkedIn to attract & retain top talent

  7. Expand on coverage via your blog to enhance SEO

  8. Utilize national media to secure local media

  9. Celebrate coverage in your e-newsletter with a special incentive

  10. Feature coverage in-office to dazzle your clients

  11. Help justify a higher price point

  • "FACTEUR makes everything so easy."

    "Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!"

    Dr. M o n a F o ad

  • "THE BEST OF THE BEST."

    "We have worked with many PR agencies over the years, and FACTEUR PR is the best of the best."

    Dr. T i n a M e d e r

with facteur pr, WE WILL SAVE YOU UP TO 30 HOURS PER WEEK WHILE WE

we boost your brand

  • increase business visibility & brand awareness

  • Secure top-tier media coverage

  • create beautiful & optimized content

  • elevate your social media presence & increase engagement

  • Develop a community of influencers to advocate & affiliate-sell for your brand

  • leverage the results for long-term impact

FAQ

  • FACTEUR is completely full-service, meaning everything from your web design to your social media management, digital ad campaigns, and public relations – including media relations, influencer, events – is all 100% done for you.

    In addition, we provide concierge-level service to every client, ensuring they have access to everyone from account managers to senior-level strategists. And while we have boots on the ground in top media markets like NYC, we are able to extend a competitive rate to our clients thanks to our Midwest-based headquarters. The best of both worlds!

  • The investment is dependent on the number of services you decide to choose, such as only media relations, or only social media, or you might choose to combine them to bundle the services and enjoy a cost savings. To give you a starting place, packages begin at $2,500/month for six months.

  • A minimum of four people would be supporting your business from your team with up to six people.

  • We hit the ground running! In the first 30 days, you can expect our first media outreach, your first month of social media content, a PR plan, and kick-offs with our team to ensure that our goals and objectives are aligned so we are best positioned to meet them. Oh, and enjoy plenty of free time now – you've earned it!

Ready to WORK TOGETHER?

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