How to Land & Leverage FREE Publicity to Boost Your Beauty & Aesthetics Practice
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For: dermatologists, medspas, plastic surgeons, aesthetics, hair, makeup
IMAGINE THIS.
You just moved to a new area and are long overdue for a professional facial. You ask your friends, embark on a Google Search, and finally land on two locations that seem great: they both have plentiful and positive reviews, a clean facility, and licensed experts. But you notice a key difference: one of the locations just won “Best MedSpa” by the local magazine and has been “As Seen In” publications like Allure and Vogue! Talk about a major credibility boost! The other medspa does not have such endorsements on their website.
>>> Which medspa likely just won your business? #wink
In a competitive digital landscape where every medspa, dermatology practice, salon, spa, etc. is marketing in the same spaces to the same people via social media, advertising on Meta, flash-discounting, sending postcards, investing in SEO, the list goes on…
Most beauty & aesthetics practices are not leveraging FREE publicity to boost their brand. Why? Because they either lack the time or don’t know how.
Sounds familiar? You’re not alone – and we’re here to help.
In this exclusive live webinar, Reena Goodwin, founder of award-winning agency FACTEUR PR, is personally showing you how to land and leverage free press coverage to boost your beauty and aesthetics business. And nope, you don’t have to be in a big city or have a big budget, either.
Are you ready for the spotlight? (Spoiler alert: you are!) Let’s glow!
IN THIS FREE WEBINAR, YOU'll LEARN:
What exactly is “free press coverage” and why is it so valuable for experts?
How to leverage free local and national publicity to boost your brick-and-mortar beauty or aesthetics business
Real case studies of beauty & aesthetics brands that have boosted their brand with PR
12 Simple Steps to prep for and procure free publicity on your own
BONUS: Five timely story angles you can use to get started right away
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FACTEUR PR is an award-winning PR & marketing studio FOR BEAUTY & WELLNESS BRANDS, dedicated to building awareness and trust to foster brand loyalty for sustained growth.
It's all about relationships. Whether via public relations, press, social media, influencers, brand partnerships, or events, our service – at its core – is to create meaningful connections that move the needle.