about our studio

it’s all about
relationships.

FOUNDER + CEO

REENA S. GOODWIN

With a background in journalism, Reena began her marketing career in the music industry working for the likes of BEYONCÉ (YES, her).

FACTEUR PR is a 100% woman-owned and minority-owned business.

after a decade of working in-house at world renowned brands like columbia records, the rock and roll hall of fame, and the cleveland museum of art, she founded facteur pr in 2016 in pursuit of supporting changemakers in the beauty, home, and wellness industries that want to create meaningful impact.

Goodwin has been recognized throughout her career by New York Times bestselling business author Chris Guillebeau, Architectural Digest, Inc., Martha Stewart, SavviHer, PR Couture, The PR Net, PRSA, Career Contessa, Carnegie Mellon University, Crain’s, Dayton Daily News, and more.

connect with reena

account supervisor

Ally rung

Ally is responsible for providing strategic direction and guidance for our team as well as for our clients across PR, influencer, social media, partnerships, and events, ensuring that our efforts lead to the measured success of our client's campaigns and initiatives.

As FACTEUR's Account Supervisor, Ally brings her impressive experience and passion to our studio after successfully leading communications efforts for various high-growth consumer brands including Lovepop, Canary, Indeed, Viral Nation, and many more. She is passionate about helping clients convey their stories and driving brand awareness for their services and unique product offerings. With a background in hospitality, she's not only a creative problem solver but also a pleasure to work with.

account executive

erika siemasko

Erika Siemasko is an impressive public relations professional with a deep knowledge of the industry. She joins us from JMG PR in NYC, where she has supported clients in managing their media outreach and communication efforts across industries such as wellness, retail, tech, and more.

Erika's passion for public relations dates back to her college days at Miami University, where she double-majored in Strategic Communications and Emerging Technology. As the primary media relations lead at FACTEUR, she is responsible for developing and executing PR strategies, managing media and client relations, drafting and pitching press releases, pitching stories and managing relationships with journalists, event staffing, and more.

social media & influencer specialist

janet lueken

Janet is our agency’s lead on our client’s social media creative & communications, strategic planning, engagement, and reporting. She is also responsible for helping elevate client’s brand awareness through influencer relations and community management.

While living across the pond in England, Janet worked as a freelance blogger and digital marketing consultant. Her background as a journalist, too, working for WEWS-TV, WKYC-TV, and as a print journalist, helps her successfully navigate the digital media world from a storytelling perspective.

account COORDINATOR

SHAYLA DOANE

Shayla is essential support for our agency’s outreach, planning, and reporting efforts on behalf of our clients. She provides day-to-day assistance to the team in the planning, development, execution, and reporting of public relations campaigns across media relations, influencer relations, partnerships, and events.

While working full-time remotely from NYC, Shayla is also pursuing her Master's in Marketing Analytics and Strategy at Fairfield University's Dolan School of Business.

LOCAL MEDIA SPECIALIST

LAMA KHOURY

Lama spearheads media outreach for FACTEUR and our clients in the Greater Cincinnati area. She is a recent MBA graduate of the Lindner College of Business at the University of Cincinnati. She has been deeply involved with her community ever since, working with non-profit organizations such as the Cincinnati Art Museum and various educational organizations, and she has served on the boards of the National Underground Railroad Freedom Center, chairing the Museums and Programs committee, as well as the Summit Country Day School, where she helped develop a DEI initiative into the curriculum.

COMMUNICATIONS ASSISTANT

RACHEL JOEBGEN

Rachel joined FACTEUR PR as our Communications Assistant in August 2022 and supports the agency, founder, and roster of clients. She’s a friendly face on our client calls, keeping our team and partners organized and informed. She’s also accountable for preparing our clients’ submissions for various industry awards, as well. Rachel is a graduate of Miami University and began her career at a non-profit supporting women entrepreneurs. She later spent time working with fashion industry clients but was called back to the non-profit world, serving her high school as alumnae director and is excited to be in her current role helping to support lifestyle brands and as a mother of two.

brand marketing & operations intern

grace hoffman

Grace Hoffman joins FACTEUR PR as its new Brand Marketing & Operations intern after just completing her first year as an Operations Management major at Miami University’s Farmer School of Business.

She is excited to combine creative problem-solving and design thinking to develop key operational and marketing materials with the team at FACTEUR PR. Grace is grateful for this opportunity and looks forward to hands-on learning and furthering the company’s reach.

media research & engagement intern

gillian bagshaw

Gillian Bagshaw is thrilled to join FACTEUR PR as the newest Media Research and Engagement Intern. Fresh off completing her third year at Villanova University, where she's double majoring in Communications and Political Science, Gillian brings a vibrant passion for marketing and communications, particularly in the digital realm. Outside of her professional pursuits, she's a dedicated foodie and outdoor enthusiast, often found hiking, skiing, or enjoying the beach in her free time. Gillian is excited to bring her energy and passion to the FACTEUR PR team.

social media intern

lilly arnold

In her role, Lilly creates dynamic content for FACTEUR PR and our clients, leveraging her experience in advertising and PR to enhance our campaigns. As a soon-to-be graduate from Drexel University's graphic design program in Philadelphia, Lilly's education and co-op experience have refined her skills and ignited her passion for the field. ⁠Outside of design, Lilly also enjoys skiing and traveling whenever she gets the chance.

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“With grit that comes from New York City-borne experience and what it call eternal optimism, facteur pr is the agency any smart and savvy business wants in its corner – and to have its back.”