GROW YOUR BRAND with facteur
FACTEUR PR is a full-service PR & marketing studio for beauty, home, wellness, and lifestyle brands.
Our capabilities include media relations (publicity), social media, influencer relations, website design, content creation, SEO, events & activations, strategic partnerships, e-mail marketing, social media marketing, and more.
We offer both short-term and long-term engagements, from launch support to retainer coverage to meet you where you need.
FACTEUR HELPS CONNECT YOUR BRAND WITH ITS IDEAL CUSTOMER BY
EARNING MEDIA COVERAGE
buildING COMMUNITY
DEVELOPING & SHARING CONTENT
& securing COLLABORATIONS
TO CREATE LEVERAGE IN YOUR MARKETING & SALES IN ORDER TO FOSTER SUSTAINABLE GROWTH.
HOW DO I KNOW THIS FACTEUR IS A FIT FOR MY BUSINESS?DO YOU WANT TO …
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Stand out among your competition without constantly competing on price?
Enhance your professional reputation and become better known both locally and nationally as among the best in your industry?
Attract & retain customers or clients by building community and leveraging high-profile, earned media placements?
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Have peace of mind that your media, influencer, and social media strategies are in expert hands so you can focus on providing exceptional products or services to your community?
SERVICES
WE WORK BACKWARDS FROM YOUR GOALS.
Select one, some, or all
Develop Content & Community
For brands looking for website design, content creation, social media management & growth, influencer relations and/or community engagement
A brand without a community is simply a commodity. We help you elevate your brand's online presence with a stunning website and a tailored social media and influencer relations strategy that aligns seamlessly with your brand and the interests of your target consumer, ensuring captivating and creative communication as well as community engagement and audience growth.
Grow Awareness & Authority
For brands looking for media relations, publicity, SEO, thought leadership and blogging, events & activations and/or strategic partnerships
At FACTEUR PR, we curate personalized strategies that align with your brand's identity, leveraging our extensive network of print, digital, and broadcast journalists to secure impactful coverage for your brand, products, expertise, partnerships, events, and services. Combining media placements, SEO building, events & activations, thought leadership, and strategic partnerships, we position your brand as an industry authority, building trust and credibility among your target audience.
Amplify & Attract Audiences
For brands looking for lead magnets & funnels, e-mail newsletters, social media PPC campaigns.
Convert trust into transactions by leveraging content in your marketing to amplify your brand promise and attract a larger audience. From e-mail marketing and newsletters, to social pay-per-click campaigns, influencer whitelisting, lead magnets and funnels, and out-of-home marketing activations, we can not only help measure your impact – we can help create it.
Katelyn Stiver, Director of Marketing, Boogie Board
“They’ve helped scale our brand and have gotten us PR hits we could have only dreamed about.”
Dan Roglin, Business Strategist, Pathosans
“I would avidly recommend FACTEUR PR to anyone.”
INDUSTRY SPECIALTIES:
SERVICES | EXPERTS | PRODUCTS
BEAUTY:
Skincare & body care products
Hair care & nail care products
Self care products
Make-up & fragrance
Dermatologists, estheticians, plastic surgeons, med spas
WELLNESS:
Women’s health
Healthy hydration, nutrition, & supplements
Mental health
Movement & recovery
Financial wellness
HOME:
Candles & home fragrance
Interior designers
Furnishing & decor
Consumer technology
Pet products
Our difference
At FACTEUR, we are more than a typical PR & marketing agency. As a boutique studio, we provide personalized, concierge-level service with the perfect blend of Midwest accessibility and coastal connections. By thinking beyond the traditional, we don’t just find opportunities – we also create them, ensuring your brand garners meaningful results to leverage for long-term impact.
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Concierge-level service
When it comes to our client relationships, our difference is that there is no indifference around here. In other words, at FACTEUR, your brand is not just another "account" to us. As a boutique agency, we take on a limited number of clients at a time in order to provide hands-on support to each and every one. From account managers to senior-level strategists, our clients receive direct access to us through our team-based approach that operates like a natural extension of your in-house staff, with proactive communication, transparency, agility, and responsiveness.
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Small team, big value
We have a shared office in New York City and team in New York City and Boston. But did you know are headquartered in the Midwest (Cincinnati, to be exact). Think that's a disadvantage? Our results show otherwise. We have boots on the ground in key markets while also ensuring diverse perspectives, regional representation, and connections beyond just the coasts. Operating from the Midwest also keeps our fees competitive without sacrificing results, offering you a fixed rate and more value for your dollar. And yes, of course, we frequently travel to meet with media and clients, or to attend industry events in person. Our strategic use of resources ensures these trips are focused and effective.
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OPPORTUNITY CREATORS
Some of our clients struggled to invest in big press events, so we created and now host RENEW/WELL twice a year in New York and LA. We identified a need for our beauty & wellness CPG clients to partner with experts for speaking opportunities and content creation, so we developed the first-of-its-kind community, Realfluence. Working with influencers on a one-off basis wasn't yielding the best results for our clients, so we curated a pre-vetted Influencer Network. For solopreneurs who want to work with us but can't yet afford us, we launched The DIY PR Project. In short, we don't just seize opportunities – we create them...and bring them to you.
Ready to WORK TOGETHER?
LET’S CHAT