ELEVATE YOUR BRAND

FROM HIDDEN TO the headlines

FACTEUR PR IS THE AGENCY FOR WOMEN’S HEALTH,

WELLNESS, BEAUTY & AESTHETICS INNOVATORS.

Get Started

A woman sitting outdoors with sunglasses, listening to music with a portable speaker and headphones, smiling under a clear blue sky.

A blue dropper bottle labeled 'Lum Envy Skincare Glass-Skin Brightening Serum' on a clear stand against a plain background.

A woman dressed in a white robe and face mask sitting on a sofa, reading a skincare product box labeled 'SALE' in a modern minimalistic room.

Packet of kradil superfood supplement lying on a white surface with pink powder spilled around it.

A black oval-shaped sign hangs outside a beige brick building, displaying 'Pure M.D.' in white cursive lettering with a green leaf graphic.

Bedroom with a messy bed on a white platform, a beige rug, and a wood-paneled accent wall. A side table with decorative vases, picture frames, plants, and artwork is visible.

Two white skincare bottles with red and gray text, placed on a wet surface with water droplets, shadows cast from sunlight.

A bottle of My+C Skin Wake-Up Tan with bubble foam on a pink washcloth.

Four white jars with black lids containing cream or lotion, labeled with black text and numbers, with one jar open showing cream, placed on a white surface with a plant branch in the background.

Three black bottles of Truss haircare products with white text, including shampoo, conditioner, and night spa serum, in front of neatly folded white towels.

A healthcare professional performs a cosmetic procedure on a patient using a handheld device. The patient is lying down with eyes closed, and the professional wears pink gloves and a white coat in a clinical setting.

Modern building with large glass windows surrounded by palm trees and greenery under a blue sky with some clouds.

A cocktail kit with a purple drink in a coupe glass, a small gold cup, a gold spoon, and a box labeled "Mocktail Kit, Cold Brew Sampler" placed on a white cart. The background has pastel-colored balloons.

Green reusable water bottle with botanical illustrations and the words 'the tea spot' on it, placed on an orange yoga mat with white dumbbells nearby, on a wooden floor.

Decorative candles in pastel-colored holders on a table, with a stone tray, a white vase with a flower, and a decorative shell.

Group of five women doctors in colorful scrubs and white coats in a studio with a white background.

Hand holding a beige and white handheld medical device with a small screen and control buttons, against a beige background.

WE GET OUR CLIENTS FEATURED IN:

facteur pr is an award-winning

boutique pr & PARTNERSHIPS studio

FOR WOMEN’S HEALTH,

WELLNESS, BEAUTY & AESTHETICS

FACTEUR PR proudly partners with growing health, wellness, beauty & aesthetics brands to become nationally recognized so they can dominate their industry with premium positioning and category authority.

learn more

"The Facteur team offers a magical combination of industry knowledge and strategy that elevates your brand and helps you forge authentic relationships with media and influencers. In an increasingly crowded space, Facteur helps craft messaging that breaks through the noise and delivers real results. I couldn't ask for a better PR partner!"

— Casey Burleigh / Director of Marketing MONA Dermatology

"We have worked with many PR agencies over the years, and FACTEUR PR is the best of the best!"

— Dr. Tiina Meder / Founder Meder Beauty

"Working with FACTEUR has been an incredibly positive experience. Their team is responsive, strategic, and truly invested in helping us grow, from securing press opportunities to expanding our social presence. We've especially valued their guidance and expertise every step of the way."

— Erica Manto Paulson / Nurture

"Can't recommend Reena Goodwin and Facteur PR highly enough. What sets Reena apart isn't just her media contacts or industry knowledge, though she certainly has both. It's her ability to help businesses become truly relevant. Reena understands, at her core, that strong visibility starts with a strong foundation. She helps brands clarify who they are, what they stand for, and how to set expectations that actually align with long-term growth. Their approach transcends transaction. Working with them isn't about chasing quick wins or press hits, it's about building depth, alignment, and meaningful positioning that compounds over time. They have a rare ability to elevate a brand while simultaneously strengthening the internal clarity and confidence of the people leading it. If you're looking for PR that feels strategic, grounded, and relationship-driven rather than surface-level, FACTEUR is exceptional."

— Dr. Sarah Crawford / Anchor Wellness and WAVE Physical Therapy

"Facteur PR has been an invaluable extension of our practice, engaged, responsive, and deeply attuned to our brand and services. They use our time and resources thoughtfully and strategically, consistently ensuring our work is represented with clarity, intention, and impact."

— Dr. Bahar Malekzadeh / Advanced Women's Health & Surgery + The Well Westlake

"Facteur PR doesn't just pitch you, they treat your brand like their own. A couple of months in and they've already delivered placements I'm proud of. Efficient, intentional, and the best partner I could ask for to grow my brand."

— Coco Pierrel / Certified Integrative Nutritionist Eat Shed Glow

"FACTEUR PR is pure magic. Working with them feels like having the dream team you didn't know you needed but now can't imagine living without. I say this with full confidence: they are the best in the game, and they are stuck with me! My brand motto is "Confidence is your best outfit," and this team is the designer label behind it. Obsessed is an understatement."

— Dr. Gina Maccarone / Triple Board Certified Cosmetic Surgeon and Founder of The Surgeonista

"Working with FACTEUR has been a fantastic experience. Their team brings deep industry expertise, strong strategic insight, and a clear understanding of the aesthetics and healthcare space. Throughout our engagement, they were responsive, organized, and consistently proactive in their communication. What stood out most was their professionalism, attention to detail, and ability to provide meaningful reporting and transparency throughout the process. Their recommendations were thoughtful, data-driven, and aligned with our business goals. I truly enjoyed working with the FACTEUR team and would confidently recommend them to any organization looking for a knowledgeable and reliable marketing and communications partner."

— Cameron Hemphill / Founder of GROWTH99 and Medspa Growth Architect

"It's been a pleasure to work with Reena and her team! We are so happy we trusted the expertise of Facteur PR to launch our brand... The reason why we chose FACTEUR PR is that we felt that passion. We felt your niche expertise in the beauty and wellness industry. We spoke with many PR companies; as we were navigating and researching, that is what drew us to you the most. It just aligned so well... I highly recommend the team at Facteur PR, we could not have accomplished what we did without them!"

— Jaclyn Luongo / Vice President of Business Development and Brand Partnerships PDO Max

"We've been working with FACTEUR since the spring of last year across media, influencer and social media. At first, we signed on for three months but have renewed every quarter, and now coming up on one year again in April. The team is enthusiastic about working with us and has gotten us great results with our social media and influencer campaigns."

— Adelina Bucur / Practice Director PureMD MedSpa

"Working with FACTEUR PR has been nothing short of amazing. The FACTEUR team truly took the time to get to know me. I feel seen, understood, and supported in every part of the process. They just get my brand, the message I want to share and the kind of impact I want to make, and that has been such a refreshing experience. They're incredibly prompt, thoughtful, and proactive. The podcast and media opportunities they've found for me have been spot-on, ones that would've taken me hours to uncover myself. I can't say enough good things about FACTEUR. They've become a true partner in bringing my vision to life, and I'm excited for all that's ahead together."

— Dr. Nicole Garriatno

"The team at FACTEUR PR is extremely professional. From the moment I spoke to Reena on the phone, I was confident that she understood my goals. Ally and Erika responded to my emails fast and were always available for content edits when I needed them. The team connected me to multiple media outlets within the first month. I would wholeheartedly recommend FACTEUR PR to a dermatologist or a small business owner."

— Dr. Mansha Sethi Thacker / Board-Certified Dermatologist St. Luke's MedSpa

"I cannot tell you how much sleep I gained back knowing that we have great partners."

— Amy Gaston / Vice President of Strategic Growth OhmBody

"You can feel the hearts of this PR company as they provide beyond their scope of services while exposing your brand to exciting opportunities and new connections. Avarelle has been able to propel further as a beauty brand, thanks to FACTEUR PR! Cheers to winning together!"

— Jenny Hwang / Director of Marketing Avarelle Cosmetics

"We reactivated the FACTEUR PR team for a holiday gift guide campaign and were so impressed by their thoughtful approach. They took the time to deeply understand our new products and goals and were intentional about every detail, including thoughtfully targeting media that really aligned with our brand. They secured 40+ pieces of media coverage across top outlets and we saw a boost in sales as a result!"

— Holly Davies / Growth Marketing Lead L'or de Seraphine

"I can safely say that all of us at PathoSans have been very impressed with your excellent work, serving spirit, and professionalism...and have raised our expectations for all of our other agencies and partners. I would avidly recommend FACTEUR PR to anyone in need of your services."

— Dan Roglin / Business Strategist PathoSans

"We first met with FACTEUR when we had the need to move quickly on a last-minute PR project. Reena and the FACTEUR PR team not only took on this challenge and fast turnaround but were able to add to our scope with both influencers and additional digital media hits. They always have attention to detail, as well as additional ways and resources to create successful PR campaigns. We've now continued our relationship and are very pleased and happy with our coverage and the successful relationship we've built."

— Alyssa Hilliard / Senior Director of Marketing Sunless, Inc.

"I've had the pleasure of working with FACTEUR PR for over a year. They are not only amazing professionals, but they truly know how to get brands the earned media coverage they deserve. (Just check out Vital Essentials 'In the News' webpage to see for yourself!) If you're looking to boost your brand's visibility and secure press coverage, I highly recommend connecting with Reena."

— Lydia Xiong / Brand Manager Vital Essentials

"I highly recommend working with FACTEUR not only because they are incredibly results driven, but they're so polished and easy to work with. We brought Reena and the team on to help revitalize our media relations and augment our product launches. They not only worked hard to truly understand our business, which is not easy, but showed incredible results within weeks of coming on. They've helped scale our brand and have gotten us PR hits we could have only dreamed about."

— Katelyn Stiver / Director of Marketing Boogie Board

"I can't imagine growing a brand without Reena and the FACTEUR PR team! Her responsiveness, creativity, and ability to tailor to her client's needs are exceptional. My favorite thing about working with FACTEUR is imagining what is possible and then planning against it. FACTEUR PR is my trusted partner."

— Anne R. Kokoskie / Owner & Designer Styled by ARK

"I wanted to give a shout out to my incredible publicist, Reena Goodwin, and her amazing team who I have been working with since July. Working with Reena has been a great experience. She is super approachable, hip, and genuinely cares about the business owners that she works with. With her help I have been featured in InStyle magazine, Real Simple, Healthline, The Healthy, etc. and been interviewed on local news outlets. I highly recommend her and her team."

— Melanie Shmois / Owner Mind Your Strength

"I started working with FACTEUR two years ago. I previously was using a national PR group that works with many vendors in the our industry. It was very cookie cutter and was not customized to our specialty, so I was looking to make a change. When I started working with Reena she had done her research and presented a PR packet customized to us. We have had a lot more PR coverage than previously not only locally but nationally, as well. I was so happy after the first three months I signed for another three to help continue with our PR plan. I can not speak more highly of her and the team. They really go the extra step to make sure you get the bang for your buck."

— Melanie Tindell / Owner and Designer Oak + Honey Event Planning Co.

"Reena and her team have been amazing to work with. They are so great at communicating ideas and thoughts. One really special thing about this firm is their excitement, when we have a win you can totally feel they are just as thrilled! It's unique to find a firm that services many clients but you still feel so important to them."

— Molly Machmer-Wessels / Owner and Designer Woodland Design Company

"If you're looking for PR and want to get your business featured by other sites, you should contact FACTEUR PR. I was only with them for a few months, but we got hits on Refinery29, House Beautiful, Lonny Magazine, and more!"

— Kiley Story / Creative Director HOMIES

"We worked directly with Reena, owner and founder of FACTEUR. Reena took the time to understand our immediate needs with regard to PR. We were looking for positive stories around our community to generate local interest. Our scope of work was a pretty tall order, with not only a limited time frame, but also during Covid-19. Reena and her team did not miss a beat. They were direct with their communication at all times and met our deadlines. They also thought outside the box in order to generate interesting PR. I'd highly recommend FACTEUR. Great company and great genuine people."

— Nancy Kelly / Regional Director of Marketing The NRP Group

WHO WE SUPPORT

We partner with ambitious women’s health, aesthetic, and wellness INNOVATORS to build authority-driven visibility that fuels leverage, long-term growth, and greater access to care, confidence, and wellbeing.

(OB-GYNs, fertility clinics, perinatal care, hormone health practices, dentists, internal medicine, pelvic health specialists, mental health, oral health, nutrition, functional health, concierge women’s care)
We help women’s healthcare providers translate clinical expertise into trusted visibility, positioning their practice as a credible, sought-after authority that attracts aligned patients and builds long-term trust at scale.
(Medical, cosmetic & surgical dermatology, plastic surgery & cosmetic surgery practices, physician-led specialty clinics)
We position dermatology and plastic surgery practices as category leaders by elevating their expertise through media, thought leadership, and authority-driven visibility that attracts high-value patients and differentiates them in competitive markets.
(Physician-owned medspas, nurse injector practices, aesthetic clinics, regenerative and non-invasive treatment centers)
We help aesthetic practices and medspas move beyond “local option” status to become in-demand destinations, building recognition, social proof, and authority that drive patient demand and sustainable growth.
(Femtech brands, medical-grade skincare, dermatologist-developed brands, wellness-backed beauty, personal care rooted in research)
We elevate science-backed personal care and beauty brands by transforming credibility into compelling authority, earning editorial trust, consumer confidence, and long-term brand equity in a crowded marketplace while making an impact.
(Doctors, clinicians, founders, coaches, educators, and innovators in women’s health, wellness, fitness, nutrition, aesthetics, beauty and longevity)
We help founders and experts in women’s wellness become recognized thought leaders, amplifying their voice and expertise through strategic visibility that unlocks influence, partnerships, and new opportunities.

We help you build the authority that grows demand.

Become a category or market leader
Attract high-quality clients, patients, and customers
Stand out in a saturated market
Grow demand without chasing algorithms
Make a bigger impact
Build long-term leverage for your business

FACTEUR'S SIGNATURE FRAMEWORK FOR HEALTH, WELLNESS, AND AESTHETICS INNOVATORS READY TO ELEVATE & DOMINATE

PATH TO PROMINENCE

**Want to become the most SOUGHT-AFTER name in your market — and beyond?**

Through our exclusive Path to PRominence method, we earn & turn headlines into meaningful leverage – transforming your valuable recognition into the trust, authority, and market leadership that elevates your brand and positions you to dominate your industry.

1. Enhance Reputation

We craft and polish your story, curate your content and social media strategy, and enhance your professional positioning with thought leadership so you’re ready for the spotlight and maximum results.
2. Elevate Recognition

We pitch and place you in national media, podcasts, influencer features, and editorial awards that build massive trust and puts you in a league high above your competitors.
3. Encourage Revenue

We help you leverage your nationally-acclaimed reputation and recognition to encourage increased revenue for your business by integrating your trust-building wins across social, email, website, advertising, events, and brand partnerships.

A group of six women in elegant attire sitting and standing in a bright, modern living room with white walls, sheer curtains, and a cream-colored sofa. There is a white marble coffee table with a white vase and books including "Chanel" and "Yves Saint Laurent" in the foreground.

ABOUT OUR STUDIO

MEET YOUR
PARTNERS IN PROMINENCE.

FACTEUR PR is an award-winning PR & PARTNERSHIPS studio for health, wellness, beauty & aesthetic innovators, dedicated to building awareness and trust to foster brand loyalty for sustained growth.

FACTEUR exists to elevate the innovators shaping beauty, health, and wellness, transforming them into trusted brands that inspire healthier, happier lives.

With creativity, optimism, and human-first storytelling, we amplify the solutions that change lives and empower leaders to rise with confidence, influence, and lasting impact.

Meet the team

"Facteur PR is pure magic. Working with them feels like having the dream team you didn’t know you needed but now can’t imagine living without. I say this with full confidence: they are the best in the game."

–Dr. Gina Maccarone / Triple-Board Certified Cosmetic Surgeon The Surgeonista

View Case Study
“The reason why we chose FACTEUR PR is that we felt that passion. We felt your niche expertise in the beauty and wellness industry. We spoke with many PR companies; as we were navigating and researching, that is what drew us to you the most. It just aligned so well. Thank you for all the support. We are loving the experience!”

– Jaclyn Luongo / Vice President of Business Development & Brand Partnerships PDO Max

View Case Study
“Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!"

— Dr. Mona Foad / Owner & Board-Certified Dermatologist Mona Dermatology

view case study
"We have worked with many pr agencies over the years and facteur pr is the best of the best."

— Dr. Tiina Meder/ Dermatologist, cosmetic safety expert, and founder Meder by Dr. Tiina Meer

view case study
"We have the best impressions of FACTEUR PR. It's inspiring to see the enthusiasm and effort driven into the results and opportunities for us."

— Natalia Cierperi / Public Relations & Marketing Manager Nativa SPA

view CASE STUDY
"We've been able to propel further as a beauty brand, thanks to facteur pr."

– Jenny Hwang / Director of Marketing Avarelle Cosmetics

view case study
“FACTEUR took the time to deeply understand our new products and goals and were intentional about every detail - including thoughtfully targeting media that really aligned with our brand. They secured 40+ pieces of media coverage across top outlets and we saw a boost in sales as a result!“

Holly Davies / Growth Marketing Lead L’or de Seraphine

View Case Study

ELEVATE YOUR BRAND

FROM HIDDEN TO the headlines

FACTEUR PR IS THE AGENCY FOR WOMEN’S HEALTH,

WELLNESS, BEAUTY & AESTHETICS INNOVATORS.

facteur pr is an award-winning

boutique pr & PARTNERSHIPS studio

FACTEUR PR proudly partners with growing health, wellness, beauty & aesthetics brands to become nationally recognized so they can dominate their industry with premium positioning and category authority.

WHO WE SUPPORT

We partner with ambitious women’s health, aesthetic, and wellness INNOVATORS to build authority-driven visibility that fuels leverage, long-term growth, and greater access to care, confidence, and wellbeing.

Women's Healthcare Providers

Dermatology & Plastic Surgery Practices

Aesthetic Offices & Medspas

Science-Backed Personal Care & Beauty Brands

Founders & Experts in Wellness

Become a category or market leader

Attract high-quality clients, patients, and customers

Stand out in a saturated market

Grow demand without chasing algorithms

Make a bigger impact

Build long-term leverage for your business

PATH TO PROMINENCE

Want to become the most SOUGHT-AFTER name in your market — and beyond?

1. Enhance Reputation

2. Elevate Recognition

3. Encourage Revenue

MEET YOUR PARTNERS IN PROMINENCE.

FACTEUR PR is an award-winning PR & PARTNERSHIPS studio for health, wellness, beauty & aesthetic innovators, dedicated to building awareness and trust to foster brand loyalty for sustained growth.

"Facteur PR is pure magic. Working with them feels like having the dream team you didn’t know you needed but now can’t imagine living without. I say this with full confidence: they are the best in the game."

“Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!"

"We have worked with many pr agencies over the years and facteur pr is the best of the best."

"We have the best impressions of FACTEUR PR. It's inspiring to see the enthusiasm and effort driven into the results and opportunities for us."

"We've been able to propel further as a beauty brand, thanks to facteur pr."

“FACTEUR took the time to deeply understand our new products and goals and were intentional about every detail - including thoughtfully targeting media that really aligned with our brand. They secured 40+ pieces of media coverage across top outlets and we saw a boost in sales as a result!“

lets work together.

**Want to become the most SOUGHT-AFTER name in your market — and beyond?**

MEET YOUR
PARTNERS IN PROMINENCE.