12 Simple Steps to Land & Leverage FREE Press Coverage to Boost Your Brand
How to use storytelling to stand out and scale your business
Land and leverage free press coverage to boost your brand!
Imagine this.
You just moved to a new area and are looking for, say, an interior designer. You ask your friends, embark on a Google Search, and finally land on two studios that seem great: they both have plentiful and positive reviews, a beautiful portfolio, and licensed experts. But you notice a key difference: one of the locations just won “Best Designer” by the local magazine and has been “As Seen In” publications like Architectural Digest and House Beautiful. Talk about a major credibility boost! The other design firm does not have such endorsements on their website.
Which designer likely just won your business?
Your customer, client, or patient is making decisions every day on products they want, services they need, programs to join, and businesses to visit. In other words, this designer example can be applied to most other types of businesses out there (if you have competitors).
In a competitive digital landscape where you and similar businesses are marketing in the same spaces to the same people via social media, advertising on Meta, flash-discounting, sending postcards, Google Adwords, investing in SEO, etc…many businesses are still not leveraging FREE publicity to boost their brand. Why? Because they don’t know where to begin.
Sounds familiar? You’re not alone.
My mission at FACTEUR PR since launching eight years ago is to empower brands with PR, and I want to invite you to a free webinar I am hosting that is going to show you how to land and leverage free press coverage to boost your business.
In this free webinar, you’ll learn:
-What is PR and why is it so valuable?
-What the difference is between PR & marketing (and how they work together)
-How to actually leverage the media to boost your business
-12 Simple Steps to prep for and procure free publicity
-Real case studies of other businesses that have boosted their brand with PR
Ready for the spotlight? (Spoiler alert: you are!) Let’s GO!
IN THIS FREE WEBINAR, YOU'll LEARN:
How to combine PR and marketing for maximum impact
How to leverage the media to boost your business
12 Simple Steps to prep for and procure your own free publicity on your own
Real case studies of other coaches and businesses that have boosted their brand with PR
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FACTEUR PR is an award-winning PR & marketing studio for lifestyle brands, dedicated to building awareness and trust to foster brand loyalty for sustained growth.
It's all about relationships. Whether via public relations, press, social media, influencers, brand partnerships, or events, our service – at its core – is to create meaningful connections that move the needle.