ELEVATE YOUR BRAND

FROM HIDDEN TO the headlines

FACTEUR PR IS THE AGENCY FOR WOMEN’S HEALTH,

WELLNESS, BEAUTY & AESTHETICS INNOVATORS.

Get Started
A woman sitting outdoors with sunglasses, listening to music with a portable speaker and headphones, smiling under a clear blue sky.
Mind the Skin PR agency
A blue dropper bottle labeled 'Lum Envy Skincare Glass-Skin Brightening Serum' on a clear stand against a plain background.
Physical Therapy PR agency
Skincare PR agency
A woman dressed in a white robe and face mask sitting on a sofa, reading a skincare product box labeled 'SALE' in a modern minimalistic room.
Hand holding a beige and white handheld medical device with a small screen and control buttons, against a beige background.
Plastic Surgeon PR agency
Bodycare and sunscreen PR agency
PR Agency for Acne Brands
Drybar PR agency
Packet of kradil superfood supplement lying on a white surface with pink powder spilled around it.
A black oval-shaped sign hangs outside a beige brick building, displaying 'Pure M.D.' in white cursive lettering with a green leaf graphic.
Two skincare products from the Versaspa brand, a body tightening cream and a facial self-tan nectar, with their packaging boxes behind them, on a reflective surface with a neutral background.
Bedroom with a messy bed on a white platform, a beige rug, and a wood-paneled accent wall. A side table with decorative vases, picture frames, plants, and artwork is visible.
Two white skincare bottles with red and gray text, placed on a wet surface with water droplets, shadows cast from sunlight.
A bottle of My+C Skin Wake-Up Tan with bubble foam on a pink washcloth.
Four white jars with black lids containing cream or lotion, labeled with black text and numbers, with one jar open showing cream, placed on a white surface with a plant branch in the background.
Three black bottles of Truss haircare products with white text, including shampoo, conditioner, and night spa serum, in front of neatly folded white towels.
A healthcare professional performs a cosmetic procedure on a patient using a handheld device. The patient is lying down with eyes closed, and the professional wears pink gloves and a white coat in a clinical setting.
Modern building with large glass windows surrounded by palm trees and greenery under a blue sky with some clouds.
A cocktail kit with a purple drink in a coupe glass, a small gold cup, a gold spoon, and a box labeled "Mocktail Kit, Cold Brew Sampler" placed on a white cart. The background has pastel-colored balloons.
Green reusable water bottle with botanical illustrations and the words 'the tea spot' on it, placed on an orange yoga mat with white dumbbells nearby, on a wooden floor.
Medspa PR agency
Decorative candles in pastel-colored holders on a table, with a stone tray, a white vase with a flower, and a decorative shell.
Group of five women doctors in colorful scrubs and white coats in a studio with a white background.
Wellness device PR agency
Healthcare PR agency

WE GET OUR CLIENTS FEATURED IN:

  • best boutique pr agency
  • best boutique pr agency
  • best boutique pr agency
  • A black and white close-up of a cat resting on a ledge, looking to the side.
  • best boutique pr agency
  • Logo with the words 'american spa' in black lowercase letters on a white background.
  • A group of young children playing soccer outdoors on a sunny day.
  • A person playing a guitar on stage with a microphone, dark background, and stage lighting.
  • wellness pr
  • a young woman with long blonde hair wearing a black jacket, white shirt, and black pants, standing in a glass-walled room overlooking city skyline
  • A professional singer performing on stage with a microphone, wearing a suit.
  • A young girl with curly hair wearing a pink shirt and pants, standing next to a brown dog. They are in a garden with a stone pathway and trees in the background.

facteur pr is an award-winning

boutique pr & PARTNERSHIPS studio

FOR WOMEN’S HEALTH,

WELLNESS, BEAUTY & AESTHETICS

FACTEUR PR proudly partners with growing health, wellness, beauty & aesthetics brands to become nationally recognized so they can dominate their industry with premium positioning, category authority, and nonstop referrals to grow their reputation, recognition, and revenue.

learn more

  • "The Facteur team offers a magical combination of industry knowledge and strategy that elevates your brand and helps you forge authentic relationships with media and influencers. In an increasingly crowded space, Facteur helps craft messaging that breaks through the noise and delivers real results. I couldn’t ask for a better PR partner!"

    –Casey Burleigh / Director of Marketing MONA Dermatology

  • "We have worked with many PR agencies over the years, and FACTEUR PR is the best of the best!"

    — Dr. Tiina Meder / Founder Meder Beauty

  • “We reactivated the FACTEUR PR team for a holiday gift guide campaign and were so impressed by their thoughtful approach. They took the time to deeply understand our new products and goals and were intentional about every detail - including thoughtfully targeting media that really aligned with our brand. They secured 40+ pieces of media coverage across top outlets and we saw a boost in sales as a result!“

    Holly Davies / Growth Marketing Lead L’or de Seraphine

  • "The team at FACTEUR PR is extremely professional. From the moment I spoke to Reena on the phone, I was confident that she understood my goals. Ally and Erika responded to my emails fast and were always available for content edits when I needed them. The team connected me to multiple media outlets within the first month. I would wholeheartedly recommend FACTEUR PR to a dermatologist or a small business owner."

    Dr. Mansha Sethi Thacker / Board-Certified Dermatologist St. Luke’s MedSpa

  • "I cannot tell you how much sleep I gained back knowing that we have great partners."

    Amy Gaston | Vice President of Strategic Growth OhmBody

  • "You can feel the hearts of this PR company as they provide beyond their scope of services while exposing your brand to exciting opportunities and new connections. Avarelle has been able to propel further as a beauty brand, thanks to FACTEUR PR! Cheers to winning together!"

    — Jenny Hwang / Director of Marketing Avarelle Cosmetics

  • “I can safely say that all of us at PathoSans have been very impressed with your excellent work, serving spirit, and professionalism…and have raised our expectations for all of our other agencies and partners. I would avidly recommend FACTEUR PR to anyone in need of your services.”

    — Dan Roglin / Business Strategist PathoSans

  • “We first met with FACTEUR when we had the need to move quickly on a last-minute PR project. Reena and the FACTEUR PR team not only took on this challenge and fast turnaround but were able to add to our scope with both influencers and additional digital media hits. They always have attention to detail, as well as additional ways and resources to create successful PR campaigns. We’ve now continued our relationship and are very pleased and happy with our coverage and the successful relationship we’ve built.”

    — Alyssa Hilliard / Senior Director of Marketing Sunless, Inc.

  • "I’ve had the pleasure of working with FACTEUR PR for over a year. They are not only amazing professionals, but they truly know how to get brands the earned media coverage they deserve. (Just check out Vital Essentials 'In the News' webpage to see for yourself!) If you’re looking to boost your brand’s visibility and secure press coverage, I highly recommend connecting with Reena.”

    –Lydia Xiong / Brand Manager Vital Essentials

  • “I highly recommend working with FACTEUR not only because they are incredibly results driven, but they’re so polished and easy to work with. We brought Reena and the team on to help revitalize our media relations and augment our product launches. They not only worked hard to truly understand our business, which is not easy, but showed incredible results within weeks of coming on. They’ve helped scale our brand and have gotten us PR hits we could have only dreamed about.”

    Katelyn Stiver / Director of Marketing Boogie Board

  • "I can’t imagine growing a brand without Reena and the FACTEUR PR team! Her responsiveness, creativity, and ability to tailor to her client’s needs are exceptional. My favorite thing about working with FACTEUR is imagining what is possible and then planning against it. FACTEUR PR is my trusted partner."

    Anne R. Kokoskie / Owner & Designer Styled by ARK

  • "I wanted to give a shout out to my incredible publicist, Reena Goodwin, and her amazing team who I have been working with since July. Working with Reena has been a great experience. She is super approachable, hip, and genuinely cares about the business owners that she works with. With her help I have been featured in InStyle magazine, Real Simple, Healthline, The Healthy, etc. and been interviewed on local news outlets. I highly recommend her and her team."

    Melanie Shmois / Owner Mind Your Strength

  • “I started working with FACTEUR two years ago. I previously was using a national PR group that works with many vendors in the our industry. It was very cookie cutter and was not customized to our specialty, so I was looking to make a change. When I started working with Reena she had done her research and presented a PR packet customized to us. We have had a lot more PR coverage than previously not only locally but nationally, as well. I was so happy after the first three months I signed for another three to help continue with our PR plan. I can not speak more highly of her and the team. They really go the extra step to make sure you get the bang for your buck.”

    Melanie Tindell / Owner and Designer Oak + Honey Event Planning Co.

  • "Reena and her team have been amazing to work with. They are so great at communicating ideas and thoughts. One really special thing about this firm is their excitement, when we have a win you can totally feel they are just as thrilled! It's unique to find a firm that services many clients but you still feel so important to them."

    Molly Machmer-Wessels / Owner and Designer Woodland Design Company

  • "If you’re looking for PR and want to get your business featured by other sites, you should contact FACTEUR PR. I was only with them for a few months, but we got hits on Refinery29, House Beautiful, Lonny Magazine, and more!

    Kiley Story / Creative Director HOMIES

  • “We worked directly with Reena, owner and founder of FACTEUR. Reena took the time to understand our immediate needs with regard to PR. We were looking for positive stories around our community to generate local interest. Our scope of work was a pretty tall order, with not only a limited time frame, but also during Covid-19. Reena and her team did not miss a beat. They were direct with their communication at all times and met our deadlines. They also thought outside the box in order to generate interesting PR. I'd highly recommend FACTEUR. Great company and great genuine people.”

    Nancy Kelly / Regional Director of Marketing The NRP Group

WHO WE SUPPORT

We partner with ambitious women’s health, aesthetic, and wellness brands to build authority-driven visibility that fuels leverage, long-term growth, and greater access to care, confidence, and wellbeing.

  • (OB-GYNs, fertility clinics, perinatal care, hormone health practices, internal medicine, pelvic health specialists, mental health, oral health, nutrition, functional health, concierge women’s care)

    We help women’s healthcare providers translate clinical expertise into trusted visibility, positioning their practice as a credible, sought-after authority that attracts aligned patients and builds long-term trust at scale.

  • (Medical, cosmetic & surgical dermatology, plastic surgery & cosmetic surgery practices, physician-led specialty clinics)

    We position dermatology and plastic surgery practices as category leaders by elevating their expertise through media, thought leadership, and authority-driven visibility that attracts high-value patients and differentiates them in competitive markets.

  • (Physician-owned medspas, nurse injector practices, aesthetic clinics, regenerative and non-invasive treatment centers)

    We help aesthetic practices and medspas move beyond “local option” status to become in-demand destinations, building recognition, social proof, and authority that drive patient demand and sustainable growth.

  • (Femtech brands, medical-grade skincare, dermatologist-developed brands, wellness-backed beauty, personal care rooted in research)

    We elevate science-backed personal care and beauty brands by transforming credibility into compelling authority, earning editorial trust, consumer confidence, and long-term brand equity in a crowded marketplace while making an impact.

  • (Doctors, clinicians, founders, coaches, educators, and innovators in women’s health, wellness, fitness, nutrition, aesthetics, beauty and longevity)

    We help founders and experts in women’s wellness become recognized thought leaders, amplifying their voice and expertise through strategic visibility that unlocks influence, partnerships, and new opportunities.

Contact us

We help you build the authority that grows demand.

  • A person running in the rain with an umbrella.

    Become a category or market leader

  • A close-up of a pair of black sunglasses resting on a surface.

    Attract high-quality clients, patients, and customers

  • A hand holding a small, round, partly peeled tangerine.

    Stand out in a saturated market

  • A black and white logo featuring a tree with a sturdy trunk and branches, accompanied by the text 'TREE' and 'ESTATE' beneath it.

    Grow demand without chasing algorithms

  • A Fiat 500 car parked on a street in front of a building.

    Make a bigger impact

  • A person rock climbing on an indoor climbing wall.

    Build long-term leverage for your business

FACTEUR'S SIGNATURE FRAMEWORK FOR HEALTH, WELLNESS, AND AESTHETICS INNOVATORS READY TO ELEVATE & DOMINATE

PATH TO PROMINENCE

Want to become the most SOUGHT-AFTER name in your market — and beyond?

Through our exclusive Path to PRominence method, we earn & turn headlines into meaningful leverage – transforming your valuable recognition into the trust, authority, and market leadership that elevates your brand and positions you to dominate your industry.

  • Outline of a clipboard with checkmark indicating completed checklist or approval.

    1. Enhance Reputation

    We craft and polish your story, curate your content and social media strategy, and enhance your professional positioning with thought leadership so you’re ready for the spotlight and maximum results.

  • A black and white illustration of a guitar with musical notes coming from it.

    2. Elevate Recognition

    We pitch and place you in national media, podcasts, influencer features, and editorial awards that build massive trust and puts you in a league high above your competitors.

  • Line drawing of a presentation screen showing a pie chart and a bar graph.

    3. Earn Revenue

    We help you leverage your nationally-acclaimed reputation and recognition to encourage increased revenue for your business by integrating your trust-building wins across social, email, website, advertising, events, and brand partnerships.

A group of six women in elegant attire sitting and standing in a bright, modern living room with white walls, sheer curtains, and a cream-colored sofa. There is a white marble coffee table with a white vase and books including "Chanel" and "Yves Saint Laurent" in the foreground.

ABOUT OUR STUDIO

MEET YOUR
PARTNERS IN PROMINENCE.

FACTEUR PR is an award-winning PR & PARTNERSHIPS studio for health, wellness, beauty & aesthetic innovators, dedicated to building awareness and trust to foster brand loyalty for sustained growth.

FACTEUR exists to elevate the innovators shaping beauty, health, and wellness, transforming them into trusted brands that inspire healthier, happier lives.

With creativity, optimism, and human-first storytelling, we amplify the solutions that change lives and empower leaders to rise with confidence, influence, and lasting impact.

Meet the team
facteur-pr-team
  • A confident woman with blonde hair wearing a gray pinstripe blazer, black pants with slit and high heels, standing in an empty room with large windows.

    "Facteur PR is pure magic. Working with them feels like having the dream team you didn’t know you needed but now can’t imagine living without. I say this with full confidence: they are the best in the game."

    –Dr. Gina Maccarone / Triple-Board Certified Cosmetic Surgeon The Surgeonista

    View Case Study
  • A blue glass bottle with a silver and white dropper cap labeled 'Lum Envy Skincare Glass-Skin Brightening Serum 30ml' on a clear stand against a light background.

    “The reason why we chose FACTEUR PR is that we felt that passion. We felt your niche expertise in the beauty and wellness industry. We spoke with many PR companies; as we were navigating and researching, that is what drew us to you the most. It just aligned so well. Thank you for all the support. We are loving the experience!”

    – Jaclyn Luongo / Vice President of Business Development & Brand Partnerships PDO Max

    View Case Study
  • “Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!

    “Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!"

    — Dr. Mona Foad / Owner & Board-Certified Dermatologist Mona Dermatology

    view case study
  • Open white and red box containing skincare products including a small bottle, a box, and a larger container, with descriptive text inside the lid.

    "We have worked with many pr agencies over the years and facteur pr is the best of the best."

    — Dr. Tiina Meder/ Dermatologist, cosmetic safety expert, and founder Meder by Dr. Tiina Meer

    view case study
  • A pink bottle of Nativa SPA rosé Replenishing Body Lotion and a small glass bottle of Nativa SPA rosé essential oil are placed on a beige background. There is also a pink exfoliating scrub with a brown edge, shaped like an oval, beside the bottles.

    "We have the best impressions of FACTEUR PR. It's inspiring to see the enthusiasm and effort driven into the results and opportunities for us."

    — Natalia Cierperi / Public Relations & Marketing Manager Nativa SPA

    view CASE STUDY
  • A package of acne cover patches with some patches arranged on a white background to the right.

    "We've been able to propel further as a beauty brand, thanks to facteur pr."

    – Jenny Hwang / Director of Marketing Avarelle Cosmetics

    view case study
  • Decorative objects on a white mantelpiece, including a teal bust of a man with a bouquet of yellow and red flowers, pink candle, colorful patterned candle holders, framed botanical prints, a yellow candlestick with a sculpture of a flower, a small ceramic dog, and a zebra figurine, with a teal wall in the background.

    “FACTEUR took the time to deeply understand our new products and goals and were intentional about every detail - including thoughtfully targeting media that really aligned with our brand. They secured 40+ pieces of media coverage across top outlets and we saw a boost in sales as a result!“

    Holly Davies / Growth Marketing Lead L’or de Seraphine

    View Case Study
best-wellness-marketing-agency
contact us

lets work together.