BEAUTY & AESTHETICS
PR agency

EMPOWER YOUR PRACTICE

Grow your personal brand and your practice with the power of PR.

STAND OUT & SCALE UP.

FACTEUR’s PR program is specifically crafted for ambitious skincare and aesthetics practices, including dermatology clinics, medspas, and plastic surgery offices that are ready to elevate their brand and grow their business. Whether you’re a boutique medspa looking to carve out a niche in your community or a well-established dermatology practice aiming to enhance your industry reputation, we’re here to provide the PR expertise and results you need to stand out and scale up If you’re committed to delivering top-notch care and want your brand to reflect that excellence and attract new clients, our program is your next step.

Clients REGULARLY Featured In:

HOW DO I KNOW THIS PROGRAM IS A FIT FOR MY BUSINESS?

DO YOU WANT TO …

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Stand out among your competition without constantly competing on price?

Enhance your professional reputation and become better known both locally and nationally as among the best in your industry?

Attract new clients and retain current clients by leveraging high-profile, earned media placements?

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Have peace of mind that your media, influencer, and social media strategies are in expert hands so you can focus on providing exceptional care to your client and patients?

FACTEUR’s SKINCARE & AESTHETICS PR PROGRAM

PICK ONE, SOME, OR ALL.

  • Local and national media outreach, including digital, print, TV, and podcast

  • Media interviews and earned media placements in publications like Allure, ELLE, Vogue, and more

  • Brand positioning and messaging

  • In-person and virtual desksides and events.

  • Thought leadership and speaking opps

  • Editorial awards

MEDIA RELATIONS

INFLUENCER RELATIONS

  • Ambassador program creation

  • Influencer vetting and invitations

  • Contracts & negotiations

  • Scheduling coordination

  • Content creation & whitelisting

  • Influencer events & previews

SOCIAL MEDIA

  • Brand positioning

  • Editorial calendars

  • Content creation & curation

  • Channel management & growth

  • Community engagement

  • Social media PPC campaigns

DIGITAL MEDIA

  • Website design & development

  • Photography & videography

  • E-mail marketing

  • Blog post creation and optimization (SEO)

  • Lead magnets & lead generation

Real Results

At FACTEUR PR, we curate personalized strategies that align with your brand's identity, leveraging our extensive network of print, digital, and broadcast journalists to secure impactful coverage for your brand, products, leadership, and services. Through strategic media placements, we position your brand as an industry authority, building trust and credibility among your target audience.

HOW TO LEVERAGE PRESS COVERAGE TO BOOST YOUR BOTTOM LINE:

  1. Share coverage as content on social media to wow your audience

  2. Use digital media coverage in online advertising targeting your ideal audience

  3. Showcase your media accolades on your homepage and social media bios to quickly establish credibility

  4. Distinguish yourself from your local competition

  5. Impress potential stakeholders by highlighting coverage in a pitch pack

  6. Spread the feel-goods on LinkedIn to attract & retain top talent

  7. Expand on coverage via your blog to enhance SEO

  8. Utilize national media to secure local media

  9. Celebrate coverage in your e-newsletter with a special incentive

  10. Feature coverage in-office to dazzle your clients

  11. Help justify a higher price point in your services

about your TEAM

MEET YOUR PARTNERS IN PROMINENCE

FACTEUR PR is an award-winning PR & marketing studio for beauty & and wellness brands, dedicated to building awareness and trust to foster brand loyalty for sustained growth.

It's all about relationships. Whether via public relations, press, social media, influencers, brand partnerships, or events, our service – at its core – is to create meaningful connections that move the needle.

  • "FACTEUR makes everything so easy."

    "Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!"

    Dr. M o n a F o ad

  • "THE BEST OF THE BEST."

    "We have worked with many PR agencies over the years, and FACTEUR PR is the best of the best."

    Dr. T i n a M e d e r

We’ve proudly supported:

with facteur pr, you'll save up to 30 hours per week while

we boost your brand

  • increase business visibility & brand awareness

  • Strengthen your practice's reputation

  • attract and retain clients and patients

  • elevate your social media presence & increase engagement

  • Create influencer relationships & content in-office to online

  • develop sustainable growth strategies for the short-term and long-run

FAQ

  • While marketing and advertising helps directly boost revenue, PR helps also boost your business reputation. When running a practice, reputation is paramount, and PR is a critical way to help clients know, like, and trust you and your team.

  • The investment is dependent on the number of services you decide to choose, such as only media relations, or only social media, or you might choose to combine them to bundle the services and enjoy a cost savings. To give you a starting place, packages begin at $2,500/month for six months.

  • YES! PR goes best running alongside an existing marketing or advertising campaign.

  • A minimum of four people would be supporting your business from your team with up to six people.

  • We hit the ground running! In the first 30 days, you can expect our first media outreach, your first month of social media content, a PR plan, and kick-offs with our team to ensure that our goals and objectives are aligned so we are best positioned to meet them. Oh, and enjoy plenty of free time now – you've earned it!

Ready to WORK TOGETHER?

LET’S CHAT