Three on Thursdays: YouTube, Vine and more

Welcome to the fifth edition of Three on Thursdays, our new weekly blog series where you'll find a few of latest marketing and PR insights and tips to help grow your brand and business. Every week, we'll handpick three good-to-know tips or resources that can help educate and inspire your own efforts. Be sure to sign up for our weekly newsletter below to get these and other tips delivered to your inbox every month!

Here are this weeks highlights from FACTEUR PR:

1.) End Screens by YouTube

YouTube recently announced a new feature called End Screens. It's a mobile-friendly tool that allows to add a thumbnail overlay onto the last 5-20 seconds of your videos encouraging your viewers to watch more of your videos, subscribe to your channels, and more. Learn more about how to incorporate these into your videos now here.

2.) R.I.P. Vine

Twitter announced that its short-video sharing app, Vine, would soon be discontinued. The reasoning is being speculated. Vine was acquired by Twitter in 2012, and only about 10% of what's considered as "top-tier brands" use the platform unlike its competitors such as Facebook and Instagram. But there could be hope for any Vine users out there - Twitter is currently in talks to sell the platform instead. Full story here from Fortune here.

3.) #INBOUND16

Not able to attend the #INBOUND16 marketing conference in Boston this week but want to get in on the wisdom of 19,000 marketing professionals? Follow the conversation on Twitter by searching the hashtag #INBOUND16 to get real-time updates, panel insights, and great food for thought like this!