Three on Thursdays: Instagram Stories introduces ads, Facebook launches Journalism Project, and more
Welcome to the ninth edition of Three on Thursdays, our new blog series where you'll find a few of latest marketing and PR insights and tips to help grow your brand and business. Every week, we'll handpick three good-to-know tips or resources that can help educate and inspire your own efforts. Be sure to sign up for our weekly newsletter below to get these and other tips delivered to your inbox every month!
Here are this weeks highlights from FACTEUR PR:
1.) Instagram Stories is introducing ads.
Instagram announced yesterday that it will begin adding videos ads and more analytics features to its Stories feature. Since its launch over the summer, Stories has an audience of 150 million people using it every day (watch out, Spapchat, whose growth has been surpassed in speed by Instagram). Keep on eye on GM, Nike, and Airbnb, who are just some of the brands that will be testing the new advertising feature before it's unveiled more widely. (Full story from Mashable)
Related: Check out our five tips for using Instagram stories to build your brand or business.
2.) Facebook's "Journalism Project" launching to improve storytelling for media brands.
In an ongoing effort to strengthen ties with news organizations to showcase content in a more user friendly format, numerous stories at a time. Using Instant Articles, Facebook says it will set a feature with 10 media outlets - like Refinery29, USA Today, and more - to present readers with multiple, packaged stories. Time.com has the full story.
3.) How to target generation-specific audiences on social media.
With the rise (rise? more like conquering!) of mobile, it's no surprise that Americans check social media approximately 17 times a day. But who are they, what are they doing, and where are they logging in? This useful infographic courtesy of PR Daily explains more.