Press coverage is the most valuable type of media for your business
According to a 2019 study, 92% of consumers said that they trusted earned media coverage about a brand more than any other type of media. And it's for good reason. Whenever you can get someone else to say good things about you or your business, it helps build trust with your audience.
Take this example from author S.H. Simmons that I just love.
“If a young man tells his date how handsome, smart and successful he is — that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR. ”
When we're trying to secure press placements and earn publicity for our businesses, we are essentially working toward something big: convincing a journalist or an influencer to tell our current or would-be customers just how fabulous we are. This type of media is more valuable than advertising and marketing, but sadly it's often left out of the picture when it comes to our overall business strategy as many business owners and marketers are intimidated or not moved when it comes to approaching journalists.But it doesn't have to be that way. It’s why FACTEUR PR exists, after all – to be a liaison between journalists and our clients. With our support, they’ve seen hundreds of millions of media impressions and many have felt the impact to their bottom lines in a big way.If you’re a small business owner and have watched 12 Simple Steps to Land Press Coverage for Your Brand, then you already have a baseline of when, where, and how to start pitching. You know that reading the news and getting to know a journalist's work is one of the most important steps you need to take before ever reaching out. You know that once you do reach out, you've got to have your assets buttoned-up and ready to go to make sure you do everything you can to make an editor's job easier and not harder.
If you haven’t tuned it yet, we’d love to invite you to watch now and get started landing your own press coverage today!
