Client Spotlight: Branding And Building A Website For An Event Planner
Anne Siegel is truly the kindest and most energetic soul you could ever meet. Our friendship dates back to 2008 when we first began working together at the Rock and Roll Hall of Fame + Museum: she in special events, I in communications. Since then, Anne’s role at the museum now includes planning all of the high-profile events like the Induction Ceremony: no small feat! Anne is so passionate about event planning that she does it in her free time as an independent consultant.
“I asked Anne what three words would she use to describe her personal brand. She responded with ‘bold, authentic, and fun.’”
Recently, she reached out to me to help her reimagine and relaunch her personal brand. As an event planner, Anne is a very visual creative, so she wanted us to focus our energies on designing an online space that would showcase her past work and also open the door for collaborations in the future.
I asked Anne what three words would she use to describe her personal brand. She responded with "bold, authentic, and fun." We used her descriptors as the foundation of our creative direction, which is highlighted on the homepage (pictured above).
We also worked together on developing a color scheme that spoke to both Anne's professional and fun sides of her event planning style. The pops of pink are bold and fun; the gentle touches of green are natural and authentic; the dark navy helps ground and bring the palette together. It's fresh, noticeable, and versatile.
One of the most important objectives with launching Anne's website was making sure to deliver not only a great looking and user-friendly product for her website visitors, but also a user-friendly product that she could update on her own. We chose to build the site in Wordpress due to its flexibility and easy-to-use content management system. With the layout in place, she will be able to effortlessly update and add to the website as needed, whether it be her online portfolio or blog post. Additionally, as Anne is active on social media, we included an Instagram banner on the footer of each page to highlight her channel updates on a regular basis.
Throughout the process together, FACTEUR PR assisted with:
It has been such a pleasure working on this project with Anne, and we hope you'll take a moment to visit her new website at annesiegel.com!
Interested in learning more about FACTEUR PR's digital creative and content marketing services? Contact us!
