Do this one thing to make your marketing easier to convert

“If you have the trust of your audience, your marketing and sales becomes easier. ”

When it comes to marketing a business or offer, the intent is often on driving immediate action. In other words, we ask for a sale, a follow, or an email sign-up, etc. ⁠
⁠
With public relations, we give before we ask. How? We offer value by sharing expertise in our social content, offering trials of our product or service, going deep on a topic of interest in our blog or newsletter, providing actionable advice in media interviews, and so on with a goal of building awareness, authority and credibility without directly asking for anything in return. This approach fosters authentic relationships that go beyond transactions, creating loyalty, shares, and word-of-mouth recommendations. ⁠
⁠
It shows your ideal audience that if your "free" content is this valuable or helpful, just imagine how good the paid product, content, or service is...the "free" content helps build trust in your paid offer.⁠
⁠
If you have the trust of your audience, your marketing and sales becomes easier. Customers who already believe in your brand are more willing to proceed down the funnel and act, making future asks—like a purchase or sign-up—feel natural rather than forced. By integrating PR into your business strategy, you create a foundation of trust that enhances the effectiveness of your marketing efforts and leads to long-term business growth.

Bottom line: if you want to make your marketing easier to convert, make sure you have or are simultaneously sharing valuable content through your own media – like your social media (or the platform you’re advertising on) and integrating a trust-building strategy through PR efforts.