How to Get Your Beauty Brand Featured in Top Magazines

Getting your beauty brand featured in magazines like Vogue, Allure, or ELLE can be a game-changer for brand awareness and credibility. But how do you break through the clutter and catch the attention of editors? Securing this type of PR coverage doesn’t happen by chance—it requires strategy, persistence, and a lot of relationship-building.

Here’s a step-by-step guide to getting your beauty brand into the glossy pages (or digital versions) of your dream publications.

1. Follow Editors on Social Media

One of the easiest ways to stay on an editor’s radar is to follow them on social media, particularly platforms like Instagram and TikTok, as well as Threads. This allows you to engage with their content regularly and subtly introduce your brand into their world without an immediate pitch.

• Action Step: Follow editors who write about beauty for your target publications. Make sure to thoughtfully like, comment, or share their posts to show you’re paying attention to their work and trends they’re talking about.

• Bonus Tip: Use Twitter or Instagram stories to tag them in relevant conversations. This small step could help make your name familiar before you pitch.

2. Keep Up With Industry News

You can’t pitch a writer without knowing – and we mean really knowing – what they cover. A great pitch is tied to timely stories, trends, or themes that editors are already thinking about. By staying informed about current beauty industry news and what editors are covering, you can craft pitches that align with their interests.

• Action Step: Subscribe to daily or weekly beauty newsletters like The Zoe Report or Glossy, and scan the beauty sections of major magazines. Make it a daily habit to read what your target editors are writing.

• Pro Tip: Reference these trends or articles when you pitch. For example, if a beauty editor recently wrote about skincare ingredients, you can position your brand’s latest product as the perfect follow-up to their story.

3. Have High-Quality Photos and Samples Ready

Editors often work on tight deadlines, and when they show interest, they’ll expect you to deliver assets—like high-quality photos and product samples—immediately. If you delay, you could miss out on a coveted spot in a magazine feature.

• Action Step: Invest in professional product photography so you can provide high-resolution images on short notice. Have a set of sample products ready to ship at a moment’s notice, too.

• Pro Tip: Editors love visuals. Beautiful packaging, creative product shots, or behind-the-scenes brand images can make your pitch stand out.

4. Craft the Perfect Pitch

Now that you’re following editors on social media and staying updated on trends, it’s time to craft your pitch. This email is your opportunity to showcase why your beauty brand deserves a spot in their publication, and it should be clear, concise, and tailored to the editor’s recent work.

Here’s a quick outline of a perfect pitch:

• Action Step: Make sure your pitch is short-and-sweet and defines a clear next step.

• Pro Tip: Don’t send one mass email to multiple editors. Personalize each pitch, and show them why your brand is a fit for their audience.

5. Attend Events and Build Relationships In Person

While digital outreach is key, nothing beats meeting editors in person. Building a real-world relationship with a beauty editor can significantly increase your chances of coverage, as it’s often easier to pitch someone you’ve met face-to-face.

• Action Step: Attend industry events, launch parties, or beauty expos where editors are likely to be present. Whether it’s an influencer event or a product showcase, use these opportunities to introduce yourself and your brand in a more personal setting. Our RENEW/WELL event is a perfect place!

• Pro Tip: Always follow up with an editor you meet at an event, thanking them for their time and reiterating your pitch, as this keeps the conversation going after the event is over.

6. Be Consistent and Persistent

Securing magazine coverage is rarely a one-and-done process. It takes time and persistence to get noticed. Don’t be discouraged if your first pitch doesn’t get picked up—sometimes it takes several touchpoints before an editor decides to consider your product.

• Action Step: Create a list of editors to follow up with regularly. Space out your follow-ups every few weeks, and keep offering value with each interaction—whether it’s a new angle, product, or upcoming event.

• Pro Tip: Always stay professional and never pressure an editor. They receive hundreds of pitches and need time to sort through them.

Getting your beauty brand featured in top magazines is about more than just sending one-off emails. It’s about relationship-building, being on top of trends, and providing editors with what they need—when they need it. By following these steps and staying consistent, you’ll improve your chances of landing that coveted media coverage.

If you’re looking for expert help to get your beauty brand in front of the right media, our PR team at FACTEUR PR specializes in securing features for beauty brands. Let’s talk!