Stand Out to Scale Up: How to grow Your Business For the Long Run

Imagine this.

You just moved to a new area and are long overdue for say, a professional facial. You ask your friends, embark on a Google Search, and finally land on two locations that seem great: they both have plentiful and positive reviews, a clean facility, and licensed experts. But you notice a key difference: one of the locations just won “Best MedSpa” by the local magazine and has been “As Seen In” publications like Allure and Vogue. Talk about a major credibility boost! The other Medspa does not have such endorsements on their website.

Which Medspa likely just won your business?

Your customer, client, or patient is making decisions every day on products they want, services they need, programs to join, and businesses to visit. In other words, this Medspa example can be applied to most other types of businesses out there (if you have competitors).

In a competitive digital landscape where you and similar businesses are marketing in the same spaces to the same people via social media, advertising on Meta, flash-discounting, sending postcards, Google Adwords, investing in SEO, etc…many businesses are still not leveraging FREE publicity to boost their brand. Why? Because they don’t know where to begin.

Sounds familiar? You’re not alone.

My mission at FACTEUR PR since launching eight years ago is to empower brands with PR, and I want to invite you to a free webinar I am hosting that is going to show you how to land and leverage free press coverage to boost your business.

In this free webinar, you’ll learn:
-What is PR and why is it so valuable?
-What the difference is between PR & marketing (and how they work together)
-How to actually leverage the media to boost your business
-12 Simple Steps to prep for and procure free publicity
-Real case studies of other businesses that have boosted their brand with PR

Join me for 12 Simple Steps to Land & Leverage FREE Press Coverage to Boost Your Brand!
Thursday, September 5 at 1 pm EST
Thursday, September 5 at 8 pm EST
Wednesday, September 11 at 10 am EST
Wednesday, September 11 at 3 pm EST

Whether you’re new to PR, seasoned in PR, or just plain curious, I promise you’re going to walk away with something you didn’t know before that can benefit your business or at least spark some thought-starters on how to differentiate yourself from your competition. See you there!