MEDIA RELATIONS

At FACTEUR PR, we curate personalized strategies that align with your brand's identity, leveraging our extensive network of print, digital, and broadcast journalists to secure impactful coverage for your brand, products, leadership, and services. Through strategic media placements, we position your brand as an industry authority, building trust and credibility among your target audience.

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CAPABILITIES

MEDIA RESEARCH & PLANNING

BRAND POSITIONING

EARNED MEDIA (PUBLICITY)

PR MAILERS

PRESS PREVIEWS

IRL & VIRTUAL DESKSIDES

PRESS TRIPS

THOUGHT LEADERSHIP

MEDIA TRAINING

PUBLIC SPEAKING OPPORTUNITIES

EDITORIAL AWARDS

ANALYTICS & IMPACT

Clients REGULARLY Featured In:

INDUSTRY SPECIALTIES:

PRODUCTS | SERVICES | EXPERTS

BEAUTY:

Skincare & body care products
Hair care & nail care products
Self care products
Make-up & fragrance
Dermatologists, aestheticians, plastic surgeons, med spas

WELLNESS:

Women’s health
Healthy hydration, nutrition, & supplements
Mental health
Movement & recovery
Financial wellness

HOME:

Candles & home fragrance
Interior designers
Furnishing & decor
Consumer technology
Pet products

CASE STUDIES

FACTEUR’S Four-Part Framework

1. RESEARCH & STRATEGY

Expressed in an in-depth brand audit and communications & marketing plan, we’ll uncover challenges and opportunities and produce an actionable strategy and timeline for achieving our goals & objectives.
2. INCREASE VISIBILITY

People can’t buy from you if they don’t know you exist or have forgotten about you. We’ll increase awareness and visibility with tactics such as social media, content marketing, SEO, and events & activations.
3. BUILD TRUST

This is our favorite part of the process, because you can’t buy trust, you have to earn it. Our team leverages its relationships across media relations and influencer relations to not only get your brand noticed but endorsed.
4. LEVERAGE AUTHORITY

We don’t just stop at securing coverage. We can help convert trust into transactions through strategic partnerships, retail introductions, affiliate marketing, and more.

>>>PACKAGES FOR EMERGING & ESTABLISHED BUSINESSES

start up

FACTEUR’s Start Up package offers professional PR or marketing services for your new business. A great first step towards connecting with your target audience.
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Show up

Boost your brand’s visibility and impact! Move the dial in Media Relations, Influencer Relations, Social Media, Content Creation & Marketing, and more.
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scale up

Our team will integrate as your all-in communications partner, focusing on creating content, building community, earning coverage, and securing collaborations to create leverage for your sales efforts and foster sustainable brand loyalty.
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"We have the best impressions of FACTEUR PR. It's inspiring to see the enthusiasm and effort driven into the results and opportunities for us."

— Natalia Cierperi / Public Relations & Marketing Manager Nativa SPA

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"We've been able to propel further as a beauty brand, thanks to facteur pr."

– Jenny Hwang / Director of Marketing Avarelle Cosmetics

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"We have worked with many pr agencies over the years and facteur pr is the best of the best."

— Dr. Tiina Meder/ Dermatologist, cosmetic safety expert, and founder Meder by Dr. Tiina Meer

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“Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!"

— Dr. Mona Foad / Owner & Board-Certified Dermatologist Mona Dermatology

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