MEDIA COVERAGE & MARKETING
FOR DERMATOLOGISTS

IS YOUR PRACTICE READY FOR A GLOW UP?

Grow your personal brand and your practice with the power of PR.

STAND OUT & SCALE UP.

FACTEUR’s PR program is specifically crafted for ambitious dermatology practices to help elevate their brand and grow their business. Whether you’re a boutique medspa looking to carve out a niche in your community or a well-established medical & cosmetic practice aiming to enhance your industry reputation, we’re here to provide the PR expertise and results you need to stand out and scale up, If you’re committed to delivering top-notch care and want your brand to reflect that excellence and attract new clients and brand partnerships, our program is your next step.

Clients REGULARLY Featured In:

  • "FACTEUR makes everything so easy."

    "Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!"

    –Dr. Mona Foad

  • "THE BEST OF THE BEST."

    "We have worked with many PR agencies over the years, and FACTEUR PR is the best of the best."

    –Dr. Tiina Meder

HOW DO I KNOW THIS PROGRAM IS A FIT FOR ME?

DO YOU WANT TO …

01

02

03

Stand out among your competition without constantly competing on price?

Enhance your professional reputation and become better known both locally and nationally as among the best in your industry?

Attract & retain clients and brands by leveraging high-profile, earned media placements?

04

Have peace of mind that your media, influencer, and/or social media strategies are in expert hands so you can focus on providing exceptional care to your client and patients?

PICK ONE, SOME, OR ALL.

FACTEUR’s DERMATOLOGY PROGRAM

MEDIA RELATIONS

Goal: Grow Awareness & Authority

  • Local and national media outreach, including digital, print, TV, and podcast

  • Media interviews and earned media placements in publications like Allure, ELLE, Vogue, and more

  • Brand positioning and messaging

  • In-person and virtual desksides and events

  • Thought leadership and speaking opps

  • Editorial awards

INFLUENCER RELATIONS

Goal: Develop Content & Community

  • Ambassador program creation

  • Influencer vetting and invitations

  • Contracts & negotiations

  • Scheduling coordination

  • Content creation & whitelisting

  • Influencer events & previews

SOCIAL MEDIA

Goal: Develop Content & Community; Amplify & Attract Audiences

  • Brand positioning

  • Editorial calendars

  • Content creation & curation

  • Channel management & growth

  • Community engagement

  • Social media PPC campaigns

DIGITAL MEDIA

Goal: Develop Content & Community; Amplify & Attract Audiences

  • Website design & development

  • Photography & videography

  • E-mail marketing

  • Blog post creation and optimization (SEO)

  • Lead magnets & lead generation

“I couldn’t ask for a better PR partner!”

“The Facteur team offers a magical combination of industry knowledge and strategy that elevates your brand and helps you forge authentic relationships with media and influencers. In an increasingly crowded space, Facteur helps craft messaging that breaks through the noise and delivers real results. I couldn’t ask for a better PR partner!”

–Casey Burleigh, Director of Marketing, MONA Dermatology

Real Results

At FACTEUR PR, we curate personalized strategies that align with your brand's identity, leveraging our extensive network of print, digital, and broadcast journalists to secure impactful coverage for your brand, products, leadership, and services. Through strategic media placements, we position your brand as an industry authority, building trust and credibility among your target audience.

HOW TO LEVERAGE PRESS COVERAGE TO BOOST YOUR BOTTOM LINE:

  1. Share coverage as content on social media to wow your audience

  2. Use digital media coverage in online advertising targeting your ideal audience

  3. Showcase your media accolades on your homepage and social media bios to quickly establish credibility

  4. Distinguish yourself from your local competition

  5. Impress potential stakeholders by highlighting coverage in a pitch pack

  6. Spread the feel-goods on LinkedIn to attract & retain top talent

  7. Expand on coverage via your blog to enhance SEO

  8. Utilize national media to secure local media

  9. Celebrate coverage in your e-newsletter with a special incentive

  10. Feature coverage in-office to dazzle your clients

  11. Help justify a higher price point in your services

FACTEUR PR IS A TOP 10 WELLNESS PR AGENCY.

MEET YOUR PARTNERS IN PROMINENCE

FACTEUR PR is an award-winning PR & marketing studio for beauty & and wellness brands, dedicated to building awareness and trust to foster brand loyalty for sustained growth.

It's all about relationships. Whether via public relations, press, social media, influencers, brand partnerships, or events, our service – at its core – is to create meaningful connections that move the needle.

We’ve proudly supported:

with facteur pr, you'll save TIME & ENERGY

we boost your brand

  • increase business visibility & brand awareness

  • Strengthen your practice's reputation

  • attract and retain clients and patients

  • elevate your social media presence & increase engagement

  • Create influencer relationships & content in-office to online

  • develop sustainable growth strategies for the short-term and long-run

FAQ

  • While marketing and advertising helps directly boost revenue, PR helps also boost your business reputation. When running a practice, reputation is paramount, and PR is a critical way to help clients know, like, and trust you and your team.

  • The investment is dependent on the number of services you decide to choose, such as only media relations, or only social media, or you might choose to combine them to bundle the services and enjoy a cost savings.

  • YES! PR goes best running alongside an existing marketing or advertising campaign.

  • A minimum of four people would be supporting your business from our team with up to six people.

  • We hit the ground running! In the first 30 days, you can expect our first media outreach, your first month of social media content, a PR plan, and kick-offs with our team to ensure that our goals and objectives are aligned so we are best positioned to meet them. Oh, and enjoy plenty of free time now – you've earned it!

Ready to WORK

TOGETHER?

LET’S CHAT