avarelle

Indie K-Beauty brand creates a dialogue around acne and offers a simple solution

For more than two years, FACTEUR PR worked closely with Avarelle Cosmetics to help increase brand awareness and consumer trust to their target audiences, which include women and men who deal with acne at almost any stage of their lives, such as the teenage years and pregnancy.

FACTEUR’s media and influencer strategy heavily centered around Avarelle’s respected position as a Top 20 Beauty Brand on Amazon with an emphasis on affordability and simplicity in skincare.

the impact

✔️ Top 20 Beauty Brand on Amazon for more than a year straight!

✔️ Earned media press hits in publications including Allure, Buzzfeed, US Weekly, Refinery29, Prevention, Stylecaster, Bustle, and more.

✔️ Press coverage leveraged to secure wholesale accounts with Kroger and CVS.

“These bestselling hydrocolloid pimple patches soak up zit gunk overnight, making for a somewhat gross but extremely satisfying way to help clear up acne.”

- CNN Underscored

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