Benefits Of Combining PR + Social Media With The Same Agency
Hiring the same agency to handle both public relations (PR) and social media can provide several advantages for a company. A lot of PR agencies (like ours) offer social media support to clients – and that's not accidental. In fact, it's intentional, and in our opinion, has many benefits.
Consistent messaging: When PR and social media efforts are managed by the same agency, it ensures a consistent brand message across different platforms. The agency can align the company's PR strategies with its social media content, maintaining a unified voice and image.
Integrated campaigns: PR and social media can work hand in hand to amplify the company's messaging and reach a wider audience. By hiring a single agency, the PR and social media teams can collaborate closely, developing integrated campaigns that leverage both traditional media and digital platforms.
Interact with media & influencers that are being pitched: When your PR team is also managing social media for a brand, they can also allocate resources to engaging with the same journalists and influencers they are pitching on your behalf to create another touchpoint that can lead to conversion.
Efficient resource allocation: Consolidating PR and social media services under one agency allows for more efficient resource allocation. The agency can pool its expertise and allocate resources strategically, ensuring that PR and social media efforts are optimized and complement each other effectively.
Cross-platform expertise: PR and social media require different skill sets, but they also have overlapping areas. By hiring an agency that specializes in both areas, the company can benefit from the agency's comprehensive knowledge of various communication channels, including traditional media outlets and popular social media platforms.
Cost savings: Engaging a single agency for both PR and social media can potentially result in cost savings. Consolidating services under one contract allows for economies of scale and may provide the opportunity to negotiate better pricing or bundled packages.
Holistic brand management: A unified approach to PR and social media can contribute to holistic brand management. The agency can gain a deeper understanding of the company's brand identity and values, ensuring that PR and social media strategies align with the overall brand strategy.
