Can national pr boost your business on a local level?

Can national media coverage help boost your brand locally? Why yes, yes it can!

We know that the benefits of press coverage are plentiful, but if you’re a brick and mortar business, it’s hard to stay relevant in the local media when the focus is typically on launches or events. Let’s say you recently opened a business, and don’t have anything “new” to talk about with the local press, but still need a way to build trust and credibility with your community? Enter: national media.

Here are a few ways to leverage national media placements for local gains.

1. Remember coverage is content. Share your press hits on social media!
2. Use media coverage in your digital advertising + target your ideal audience.
3. Showcase your media accolades on your homepage and social media bios to quickly establish authority and credibility and distinguish you from your competition.
4. Mention where your product or services have been featured on your website product page, booking page, or Amazon storefront to boost consumer confidence.
5. Impress potential stakeholders by including coverage in a pitch pack to investors and/or wholesale accounts.
6. Display coverage on a digital screen in your office to motivate your team and wow your current customers or clients.
7. Spread the feel-goods on LinkedIn and attract top talent!
8. Expand on your coverage via your blog to enhance SEO and attract more organic traffic to your website.
9. Utilize national media accolades in your local media outreach to secure stories at home.

And the list goes on!

Local media is fantastic, but don't forget the impact that national media can also bring to your business...especially if your competitors haven't caught on to this major credibility bump yet!