How to Get ChatGPT to Recommend Your Business to Your Ideal Customers
Imagine waking up to new client inquiries—without cold pitching, constant networking, or running ads. Instead, potential customers find you through AI-powered recommendations, positioning you as the go-to expert in your field. That’s exactly what’s happening for businesses that understand how to optimize their digital presence for AI, particularly ChatGPT.
In the latest episode of Grow Your Wellth, we dive into how AI is fundamentally shifting the way people discover and choose businesses. At my PR agency, FACTEUR PR, we’ve seen firsthand how showing up in ChatGPT’s recommendations has led to real client inquiries. AI is reshaping research and decision-making, and businesses that aren’t paying attention risk being left behind.
For years, SEO and social media have been the driving forces behind online visibility. While they’re still important, AI-powered platforms like ChatGPT are changing the game. Consumers and business owners alike are using AI to cut through the noise, making faster and more informed decisions. Instead of sifting through pages of Google search results, they’re asking ChatGPT for recommendations—on everything from skincare products to PR agencies.
So, how do you ensure that when someone asks AI for an expert in your field, it suggests you? It all comes down to credibility, consistency, and content.
Why AI Recommends Certain Businesses Over Others
AI doesn’t randomly pick businesses to suggest. It prioritizes brands with strong digital footprints, reputable online mentions, and fresh, relevant content. This means if you’re not actively putting out thought leadership content—whether that’s blogs, social media, podcast appearances, or guest articles—you’re likely invisible to AI.
At FACTEUR PR, we’ve leaned into content creation, digital PR, and positioning our agency as a specialist to ensure we show up when potential clients are looking for our expertise. This isn’t about gaming the system; it’s about building trust and authority online in a way that AI recognizes and rewards.
How to Increase Your AI Visibility
If you want to get noticed in AI-driven searches, here’s what you should focus on:
Create valuable, consistent content. AI favors brands that are active and relevant, so regularly publishing blog posts, social media updates, and case studies can help.
Establish yourself as a specialist. Instead of being a generalist, focus on a specific niche. AI tends to recommend experts who are clearly positioned as authorities in their field.
Get reputable mentions online. Features in media outlets, guest articles, and podcast appearances build credibility. AI looks for businesses that have been cited in trustworthy sources.
Optimize your digital footprint. Your website, LinkedIn, and other online platforms should be clear, professional, and regularly updated.
The bottom line? AI is making business discovery easier than ever for those who understand how to position themselves. Instead of waiting for clients to find you, you can take strategic steps to ensure AI does the work for you.
Want to learn exactly how to do this? Tune into the latest episode of Grow Your Wellth for actionable insights on how to make AI work for your business like it is for mine!
