Why You Absolutely Have to Build Trust Before Launching or selling
There is almost nothing worse when your launch, opening, or drop isn't as successful as you hoped it would be.
You've probably heard the saying, the longer the runway, the better the takeoff.
But we're not just talking about more time to get a marketing plan in place and ads running – it's actually what we do during the times leading up to the launch that is often just as important as your launch season activities.
Because in order to successfully launch anything, you need to be banking as much trust as possible before you launch. In other words, like all the time.
Without building trust with your audiences, selling becomes harder.
In fact, 81% of consumers say they need to trust a brand before they’ll buy. (Edelman Trust Barometer)
And 92% trust testimonials and recommendations over paid ads. (Nielsen)
So—how do you actually build that trust? Simply put: you give before you ask for something, like a sale.
AKA, "relationship-building 101."
Here are 9 ways to start making deposits in your trust bank today:
→ Share your expertise for free on your blog, emails, and discovery calls
→ Show up consistently on social with helpful, authentic content
→ Create lead magnets like free downloads, guides, or checklists
→ Offer free trials, mini services, or samples
→ Share glowing reviews and testimonials
→ Post before-and-afters to highlight real transformation
→ Leverage media coverage and podcast features
→ Build influencer partnerships with people your audience already trusts
→ Actually respond to your comments & DMs
→ Keep showing up with value—even when you’re not selling (ahem, especially when you are not selling!)
In other words, give away 10x more of the time than sell. Because the truth is, the most successful launches aren’t always the loudest.
They’re the most trusted. Vetted. Endorsed. Shared. Talked about. Helpful.
And if you’re ready to turn trust into actual sales, specifically with PR, I made something just for you.
Grab our free ebook: From Trust to Transaction: The Ultimate Guide to Leveraging FREE Publicity to Boost Your Bottom Line. 📥
It breaks down exactly how to convert trust into action (without feeling pushy).
