Own a MedSPA? Here’s How To Go Viral.
You know what they say: success leaves clues! At FACTEUR PR, our teammate Jacqueline recently analyzed 100 of the highest-performing content pieces across popular medspa accounts—and then drilled down to the top 10 to uncover exactly what’s driving the most engagement. The results? Insightful, actionable, and perfect for elevating your brand's discoverability, visibility, and trust on social media.
Here are the most effective trends in medspa content right now, along with practical ways you can apply them to your own social strategy:
Top-Performing VIDEO Trends
1. People-Focused Content
Highlight real clients, staff, or influencers.
Action: Capture post-treatment moments, introduce your team, or feature a day in the life of a provider.
2. Giveaways
Contests and collaborations increase reach and engagement.
Action: Team up with local businesses for bundled giveaways or run a solo campaign to promote a new service.
3. Influencer Experiences
Content featuring influencers visiting your space and explaining their service performs extremely well.
Action: Invite a local creator to experience a treatment and share their authentic review in a video format.
4. Client Stories and Transformations
Before-and-afters paired with testimonials drive emotional connection.
Action: Ask loyal clients to share their story on camera and highlight their results over time.
5. Trending Audio and Relatable Humor
Content that taps into viral sounds and jokes sees strong engagement.
Action: Save relevant audio and brainstorm fun ways to tie it into your services or client experiences.
6. Group Visits and Social Booking
Medspa visits are becoming a shared experience among friends.
Action: Promote group bookings or “Self-Care with Friends” events and showcase them in your Reels.
7. Bite-Sized Education
Quick tips or myth-busting videos are highly watchable and shareable.
Action: Start a weekly video series answering your most commonly asked questions.
8. Skin and Aging Content
Aging gracefully and treatment topics continue to dominate.
Action: Educate your audience on what happens to the skin in each decade and what services support graceful aging.
9. Sexual Wellness Services
Services like hormone therapy or vaginal rejuvenation are seeing strong engagement.
Action: Normalize and educate around these topics in a clear, confident, and compassionate tone.
10. Behind-the-Scenes + Event Promos
Audiences love the inside scoop.
Action: Share footage of your team preparing for events, setting up treatment rooms, or celebrating wins together.
Top-Performing Photo Trends
1. People and Faces
Content featuring real people resonates.
Action: Share authentic portraits of clients or team members, using natural light and clean backgrounds.
2. Staff Spotlights and Celebrations
Highlighting your team builds trust and likability.
Action: Post about birthdays, anniversaries, press coverage, and awards to build trust and familiarity.
3. Transformations and Testimonials
Visual results speak louder than words.
Action: Use a branded format for before-and-after photos and client quotes for consistency and impact.
4. Brand and Founder Story
Sharing your origin builds emotional connection.
Action: Re-introduce your medspa and values, and share your "why" in a compelling, personal post.
5. Team Bonding Moments
Humanizing your brand drives reliability and reveals the strength of your business culture.
Action: Post about team lunches, outings, or special milestones within the business.
6. Service Spotlights
Let your audience know what each treatment does and who it’s for.
Action: Post a weekly service feature including what it treats, how it works, and ideal candidates. Lead with the benefits.
7. Skincare Facts and Educational Slides
Simple, educational graphics perform well when beautifully designed.
Action: Create carousel posts that explain treatment timelines, pre- and post-care tips, or common misconceptions.
8. Process Walkthroughs
Breaking down the treatment journey builds client confidence.
Action: Share what clients can expect before, during, and after a service.
9. Product Education and Recommendations
Posts about recommended skincare products add authority.
Action: Spotlight top-selling or seasonal products with tips on how and when to use them.
10. Behind-the-Scenes Glimpses
Real, unfiltered moments are appreciated.
Action: Share photos from your day-to-day—stocking products, prepping rooms, or celebrating small wins.
It’s important to remember that trends come and go, so be sure to test for 4-6 weeks to see what works best for your medspa. And be assured, for performance metrics like virality and engagement to mean something for your business, you have to remain consistent in your content strategy!
Love these tips? Stay tuned: We’re sharing suggestions for interior designers next!
> Need support with your PR & social strategy? FACTEUR PR is an award-winning communications studio for beauty, home, and wellness brands. Get in touch!
