FACTEUR PR has supported L’or de Seraphine over the years in generating brand awareness, developing consumer trust, and helping to convert that consumer trust in transactions by leveraging the publicity we garnered for them.

Ahead of its official brand launch, the FACTEUR team worked closely with L’or de Seraphine team on developing and executing a social media and content marketing strategy to help generate brand awareness through its owned digital platforms, including its website and Meta platforms, and on-site sampling at its sole retail partner in NYC.

We also executed a robust press strategy, targeting beauty editors, consumer and market writers, retail and business media, as well as home & lifestyle media to help earn consumer trust while building important backlinks to the brand and increasing Shareasale commissions with more than a dozen publishers along the way.