MEDER BY DR. TIINA MEDER
Biohacking London-based skincare brand enters the U.S. market
Based in London with distribution in more than 30 countries, FACTEUR PR was brought in November 2023 to help amplify the brand’s presence in the U.S. market beginning with a kick-off event in Miami with media and influencers to celebrate the opening of its first U.S. flagship location.
Since then, our team has been brought on as a 360 partner, leading its social media efforts both stateside and internationally as well as to secure retail partnerships with skincare clinics, medspas, and dermatology practices across the country.
the impact
✔️Social media growth of more than 400% in the first three months.
✔️Earned media press hits in publications including InStyle, Real Simple, Good Morning America, Byrdie, Well + Good, Haute Beauty, and more.
✔️More than 320 million earned media impressions
✔️Direct-to-consumer sales growth of more than 20% with a returning customer rate of more than 60% in only three months!
✔️Three media & influencer events planned and executed in the South Florida market to bring more visibility to the brand’s U.S. flagship opening.
Tina Meder, MD, is a dermatologist in London and founder of Meder Beauty.
"Aging is a natural part of human life," says dermatologist Tiina Meder, MD. "I love to speak about aging well, which is the idea that we live and change healthily and gracefully, without dramatic loss of skin’s elasticity, while maintaining maximum skin functionality, such as protective and immune function.”- InStyle
