MONA DERMATOLOGY
Local leader in medical and cosmetic skincare goes big with national media relations
MONA Dermatology's media relations strategy is centered around securing national media coverage to enhance the practice's local brand awareness in Cincinnati. By positioning MONA Dermatology as a leading authority in skincare, the strategy targets top-tier health and lifestyle publications, influential beauty bloggers, and widely-read online platforms. By amplifying these narratives on a national scale, the aim is to create a ripple effect that not only elevates MONA Dermatology’s profile but also draws attention to their local expertise, fostering trust and recognition within the Cincinnati community.
the impact
✔️ More than 16 billion media impressions with an ad value of $50.5 million amassed in the first quarter of working together.
✔️ Press coverage secured in ELLE, Glamour, First for Women, Byrdie, Popsugar, Woman’s World, Yahoo, Real Simple, and more.
✔️ Virtual media event on skin cancer awareness drew interest and attendance from Allure, WhoWhatWear, Prevention, Health, and more!
“Menopause is a natural phase in a woman’s life characterized by hormonal changes, particularly a decline in estrogen levels,” says Mona Foad, MD, MHS FAAD, an Ohio-based-board certfied dermatologist and founder of MONA Dermatology.
– Woman’s World
