mystic tan
Global leader in spray tanning launches innovative salon-quality WAKE-UP TAN LINE
For four years, the FACTEUR team had the pleasure of working with Sunless Inc.’s Mystic Tan brand on its new spray tan and sunless tanning product launches. Among our many efforts, FACTEUR developed a national media relations strategy that targeted beauty and lifestyle editors and influencers. We also brought the campaign to life with a robust content creation initiative, influencer & celebrity relations, social media amplification across Meta, and a VIP activation at Miami Swim Week that brought our brand to life with media, influencers, models, and tastemakers.
the impact
✔️More than 100 million organic impressions across social media.
✔️Press coverage secured in ELLE, People, The Zoe Report, GMA3, Hello Giggles, Bustle, Molly Sims, Haute Beauty, Ocean Drive Magazine, and more.
✔️Over 1 billion earned media impressions
✔️More than 150 influencers and media introduced to the brand through our program, including a brand-deal partnership with Sports Illustrated Swimsuit Model, Ella Halikas.
“A NO-RISK & LOW EFFORT-GLOW.”
- The Zoe Report
