NATIVA SPA
Whole care for our bodies – and for the environment
There’s no bigger challenge – accepted! – by our team than to help build an international brand, unknown here, in the United States, and that is exactly what the FACTEUR PR has been tasked to do with Nativa Spa.
A sensation in Brazil where more than 60 Nativa SPA products are sold every minute, our team leads the charge in building brand awareness and trust to help create and leverage opportunities to seed the brand. In addition to media relations, our team created a game-changing influencer community called the Nativa Squad that has made an impact to the brand’s follower count – and bottom line!
the impact
✔️Earned media press hits in publications including Byrdie, Well + Good, Real Simple, Mindbodygreen, TODAY, New Beauty, Best Products, and more.
✔️Total ad value of more than $17 million
✔️More than 450 influencers engaged
✔️Celebrity seeding to personalities like Blake Lively, Lana Del Ray, Billie Eilish, Taylor Swift, Miley Cyrus, and more.
“This body oil opens up with sweet and warm floral notes before base notes of peony and vanilla become obvious, bringing a comforting touch to your skin and a welcome aroma to your bathroom. But the scent profile isn’t the only reason to indulge in this body oil: It’s also jam-packed with nourishing ingredients that soften and smooth dehydrated winter skin without leaving behind a greasy residue on your bed sheets or clothes.”
- Best Products