Naturepedic is a leader in organic mattresses. First forming nearly two decades ago offering a safer sleep option for babies, the company has grown tremendously thanks to imparting education to consumers on the benefits of quality, healthy mattresses that last a lifetime. Nevertheless, as its audience evolves and more competition arises, the Naturepedic brand is evolving, too. We spend thousands of hours on our beds each year – safe and comfortable sleep solutions are a worthy investment and now more accessible than ever. For the majority of our media relations outreach, we focused heavily on educating consumers about the benefits of sleeping on Naturepedic organic mattresses at every stage in life.