The FACTEUR
DIFFERENCE

EMPOWER YOUR BRAND

Ambitious. Agile. Accessible.

At FACTEUR, we are more than a typical PR & marketing agency. As a boutique studio, we provide personalized, concierge-level service with the perfect blend of Midwest accessibility and coastal connections. By thinking beyond the traditional, we don’t just find opportunities – we also create them, ensuring your brand garners meaningful results to leverage for long-term impact. Explore more about the FACTEUR difference.

  • Concierge-level service

    When it comes to our client relationships, our difference is that there is no indifference around here. In other words, at FACTEUR, your brand is not just another "account" to us. As a boutique agency, we take on a limited number of clients at a time in order to provide hands-on support to each and every one. From account managers to senior-level strategists, our clients receive direct access to us through our team-based approach that operates like a natural extension of your in-house staff, with proactive communication, transparency, agility, and responsiveness.

  • Small team, big value

    We have a shared office in New York City and team in New York City and Boston. But did you know are headquartered in the Midwest (Cincinnati, to be exact). Think that's a disadvantage? Our results show otherwise. We have boots on the ground in key markets while also ensuring diverse perspectives, regional representation, and connections beyond just the coasts. Operating from the Midwest also keeps our fees competitive without sacrificing results, offering you a fixed rate and more value for your dollar. And yes, of course, we frequently travel to meet with media and clients, or to attend industry events in person. Our strategic use of resources ensures these trips are focused and effective.

  • OPPORTUNITY CREATORS

    Some of our clients struggled to invest in big press events, so we created and now host RENEW/WELL twice a year in New York and LA. We identified a need for our beauty & wellness CPG clients to partner with experts for speaking opportunities and content creation, so we developed the first-of-its-kind community, Realfluence. Working with influencers on a one-off basis wasn't yielding the best results for our clients, so we curated a pre-vetted Influencer Network. For solopreneurs who want to work with us but can't yet afford us, we launched The DIY PR Project. In short, we don't just seize opportunities – we create them...and bring them to you.

we secure results to make a difference.

  • More than a quarter of a million dollars in sales from one press placement generated in under 48 hours

  • 16 billion earned media impressions in the first quarter

  • Retail partnerships secured with Bloomingdale’s, Macy’s, Nordstrom and more with the help of our earned media placements

  • Multiple Good Housekeeping awards won

  • 50% increase in social media followers in one month – without advertising

  • DTC sales growth of more than 20% in only three months (and a repeat customer rate of 60%)

SEE CASE STUDIES

-Katelyn Stiver, Director of Marketing, Boogie Board

“They’ve helped scale our brand and have gotten us PR hits we could have only dreamed about.”

Dan Roglin, Business Strategist, Pathosans

“I would avidly recommend FACTEUR PR to anyone.”

SERVICES

WE WORK BACKWARDS FROM YOUR GOALS.

Select one, some, or all

A brand without a community is simply a commodity. We help you elevate your brand's online presence with a stunning website and a tailored social media and influencer relations strategy that aligns seamlessly with your brand and the interests of your target consumer, ensuring captivating and creative communication as well as community engagement and audience growth.

For brands looking for website design, content creation, social media management & growth, influencer relations and/or community engagement

At FACTEUR PR, we curate personalized strategies that align with your brand's identity, leveraging our extensive network of print, digital, and broadcast journalists to secure impactful coverage for your brand, products, expertise, partnerships, events, and services. Combining media placements, SEO building, events & activations, thought leadership, and strategic partnerships, we position your brand as an industry authority, building trust and credibility among your target audience.

For brands looking for media relations, publicity, SEO, thought leadership and blogging, events & activations and/or strategic partnerships

Convert trust into transactions by leveraging content, community, coverage, and collaborations in your marketing to amplify your brand promise and attract a larger audience. From e-mail marketing and newsletters, to social pay-per-click campaigns, influencer whitelisting, lead magnets and funnels, and out-of-home marketing activations, we can not only help measure your impact – we can help create it.

For brands looking for lead magnets & funnels, e-mail newsletters, social media PPC campaigns.

Develop Content & Community

Grow Awareness & Authority

Amplify & Attract Audiences

INDUSTRY SPECIALTIES:

PRODUCTS | SERVICES | EXPERTS

BEAUTY:

  • Skincare & body care products

  • Hair care & nail care products

  • Self care products

  • Make-up & fragrance

  • Dermatologists, aestheticians, plastic surgeons, med spas

WELLNESS:

  • Women’s health

  • Healthy hydration, nutrition, & supplements

  • Mental health

  • Movement & recovery

  • Financial wellness

HOME:

  • Candles & home fragrance

  • Interior designers

  • Furnishing & decor

  • Consumer technology

  • Pet products

Looking for a one-size-fits-all agency? That’s not us. Our team maintains key relationships with journalists, producers, freelancers, influencers, talent agents, event planners, and more in these industries and share them with you, helping you save time and resources.

Our Guiding principles

  • We are eternally optimistic.

  • We are responsible & reliable.

  • We are intensely polished.

  • We are politely persistent.

  • We are consistent but curious.

  • We are happy to serve.

about your TEAM

“You can feel the hearts of this pr company.”

Meet your partners in promineNce.

It's all about relationships. Whether via public relations, press, social media, influencers, brand partnerships, or events, our service – at its core – is to create meaningful connections that move the needle.

INSIGHTS & DELIGHTS from the facteur team:

Ready to WORK TOGETHER?

LET’S CHAT