The FACTEUR
DIFFERENCE
EMPOWER YOUR BRAND
Ambitious. Agile. Accessible.
At FACTEUR, we are more than a typical PR & marketing agency. As a boutique studio, we provide personalized, concierge-level service with the perfect blend of Midwest accessibility and coastal connections. By thinking beyond the traditional, we don’t just find opportunities – we also create them, ensuring your brand garners meaningful results to leverage for long-term impact. Explore more about the FACTEUR difference.
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Concierge-level service
When it comes to our client relationships, our difference is that there is no indifference around here. In other words, at FACTEUR, your brand is not just another "account" to us. As a boutique agency, we take on a limited number of clients at a time in order to provide hands-on support to each and every one. From account managers to senior-level strategists, our clients receive direct access to us through our team-based approach that operates like a natural extension of your in-house staff, with proactive communication, transparency, agility, and responsiveness.
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Small team, big value
We have a shared office in New York City and team in New York City and Boston. But did you know are headquartered in the Midwest (Cincinnati, to be exact). Think that's a disadvantage? Our results show otherwise. We have boots on the ground in key markets while also ensuring diverse perspectives, regional representation, and connections beyond just the coasts. Operating from the Midwest also keeps our fees competitive without sacrificing results, offering you a fixed rate and more value for your dollar. And yes, of course, we frequently travel to meet with media and clients, or to attend industry events in person. Our strategic use of resources ensures these trips are focused and effective.
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OPPORTUNITY CREATORS
Some of our clients struggled to invest in big press events, so we created and now host RENEW/WELL twice a year in New York and LA. We identified a need for our beauty & wellness CPG clients to partner with experts for speaking opportunities and content creation, so we developed the first-of-its-kind community, Realfluence. Working with influencers on a one-off basis wasn't yielding the best results for our clients, so we curated a pre-vetted Influencer Network. For solopreneurs who want to work with us but can't yet afford us, we launched The DIY PR Project. In short, we don't just seize opportunities – we create them...and bring them to you.
we secure results to make a difference.
-Katelyn Stiver, Director of Marketing, Boogie Board
“They’ve helped scale our brand and have gotten us PR hits we could have only dreamed about.”
Dan Roglin, Business Strategist, Pathosans
“I would avidly recommend FACTEUR PR to anyone.”
INDUSTRY SPECIALTIES:
PRODUCTS | SERVICES | EXPERTS
BEAUTY:
Skincare & body care products
Hair care & nail care products
Self care products
Make-up & fragrance
Dermatologists, aestheticians, plastic surgeons, med spas
WELLNESS:
Women’s health
Healthy hydration, nutrition, & supplements
Mental health
Movement & recovery
Financial wellness
HOME:
Candles & home fragrance
Interior designers
Furnishing & decor
Consumer technology
Pet products
Looking for a one-size-fits-all agency? That’s not us. Our team maintains key relationships with journalists, producers, freelancers, influencers, talent agents, event planners, and more in these industries and share them with you, helping you save time and resources.
Our Guiding principles
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We are eternally optimistic.
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We are responsible & reliable.
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We are intensely polished.
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We are politely persistent.
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We are consistent but curious.
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We are happy to serve.
about your TEAM
“You can feel the hearts of this pr company.”
Meet your partners in promineNce.
It's all about relationships. Whether via public relations, press, social media, influencers, brand partnerships, or events, our service – at its core – is to create meaningful connections that move the needle.
INSIGHTS & DELIGHTS from the facteur team:
Ready to WORK TOGETHER?
LET’S CHAT